# Translate comments and DMs

> Read foreign-language comments and DMs in your language and translate your replies back.

Source: https://brandwise.ai/help/comments/translate-comments-and-dms
Last updated: 2026-09-30

Brandwise can translate comments and DMs written in other languages, so your team can read everything in one language and still reply in the customer's.

## Turn on translation for a page

1. Open the page's settings: **Social Inbox > Comments > Page settings**, or the gear next to the page in **Settings > Social Media**.
2. In the **Language** panel, choose a language in **Translate comments into**.
3. Optionally turn on **Show the translation first** so your team sees the translated text by default, with the original a click away.

The setting covers both comments and DMs on that page. It applies to new messages that arrive after you set it; older ones aren't translated.

## Read a translation

When a comment or DM was translated, a toggle appears next to the text. Click **Show translation** or **Show original text** to switch between the two.

## Translate your reply

1. Write your reply in the reply box.
2. Click **Translate**. The tooltip shows the target language, for example "Translate to Spanish".
3. Check the translated text, then send it.

The **Translate** button appears when the page has a translation language set and the customer wrote in a different language.

## What language AI replies use

AI replies and drafts are written in the customer's language, unless your brand instructions say otherwise. You don't need to translate them before sending.

## Other channels

- **Email** has its own translation setting. See [The email inbox](https://brandwise.ai/help/email/email-inbox).
- **Live chat** doesn't translate messages.