# What AI tools can do

> Every tool the Brandwise MCP gives connected AI tools, grouped by what it's for.

Source: https://brandwise.ai/help/mcp/mcp-tools
Last updated: 2026-09-30

When you connect an AI tool, it gets the tools below. You don't call them yourself: you ask in plain language, and the AI picks the right tool. Tool names are shown so you can recognize them in your AI tool's activity.

Every connection gets all of these tools. Some use AI credits, see [Credits and limits](https://brandwise.ai/help/mcp/mcp-credits-and-limits).

## Comments

| Tool | What it does | Type |
|---|---|---|
| `search_comments` | Finds comments that match a question or keywords (up to 40 results) | Read |
| `list_comments` | Lists comments, newest first, with filters | Read |
| `count_comments` | Counts comments that match filters | Read |
| `get_comment` | Opens one comment in full, with its post | Read |
| `get_comment_sentiment_breakdown` | Counts positive, negative, neutral, and unclassified comments | Read |
| `cluster_comments` | Groups comments into themes | Read |

## DMs

| Tool | What it does | Type |
|---|---|---|
| `search_dm_conversations` | Finds DM conversations that match a question or keywords (up to 40 results) | Read |
| `list_dm_conversations` | Lists recent DM conversations with filters | Read |
| `count_dm_conversations` | Counts DM conversations that match filters | Read |
| `get_dm_conversation` | Opens one DM conversation with its messages | Read |
| `cluster_dm_conversations` | Groups DM conversations into themes | Read |

## Email

| Tool | What it does | Type |
|---|---|---|
| `search_email_threads` | Finds email threads that match a question or keywords (up to 40 results) | Read |
| `list_email_threads` | Lists recent email threads with filters | Read |
| `count_email_threads` | Counts email threads that match filters | Read |
| `get_email_thread` | Opens one email thread with its messages | Read |
| `cluster_email_threads` | Groups email threads into themes | Read |
| `resolve_email_conversation` | Resolves an email conversation | Write |
| `create_email_internal_note` | Adds an internal note to an email conversation | Write |

## Live chat

| Tool | What it does | Type |
|---|---|---|
| `list_live_chat_conversations` | Lists recent live chat conversations with filters | Read |
| `count_live_chat_conversations` | Counts live chat conversations that match filters | Read |
| `get_live_chat_conversation` | Opens one live chat conversation with its messages | Read |

## Your setup

| Tool | What it does | Type |
|---|---|---|
| `list_social_accounts` | Lists your connected social accounts | Read |
| `list_email_accounts` | Lists your connected email accounts | Read |
| `list_live_chat_accounts` | Lists the websites and Shopify stores running live chat | Read |
| `list_smart_labels` | Lists your smart labels and the channels each one applies to | Read |
| `list_assignable_members` | Lists teammates conversations can be assigned to | Read |
| `list_automation_summaries` | Summarizes your social and email automations | Read |
| `list_authorized_organizations` | Lists the organizations this connection can reach (only when you connected more than one) | Read |

## Organizing the inbox

| Tool | What it does | Type |
|---|---|---|
| `apply_smart_label` | Applies or removes a smart label on a comment, DM conversation, or email thread | Write |
| `assign_conversation` | Assigns or unassigns a comment, DM conversation, or email thread | Write |
| `create_smart_label` | Creates a smart label | Write |
| `update_smart_label` | Changes a smart label's name, description, color, priority, or channels | Write |
| `delete_smart_label` | Deletes a smart label | Write |

> **Warning:** Deleting a smart label can't be undone, and its name stays reserved. Automations that use the label stop receiving newly labeled conversations.

## Knowledge base

| Tool | What it does | Type |
|---|---|---|
| `list_knowledge_base_pages` | Lists your knowledge base categories and pages | Read |
| `get_knowledge_base_page` | Opens one knowledge base page in full | Read |
| `apply_knowledge_base_changes` | Creates, edits, moves, renames, and deletes pages and categories | Write |

The built-in Feedback category and its pages can't be renamed, moved, or deleted, though their content can be edited.

## Replies

| Tool | What it does | Type |
|---|---|---|
| `submit_reply` | Saves a reply draft on a comment, DM, email, or live chat for your team to review | Write |
| `send_reply` | Sends a reply right away on a comment, DM, email, or live chat | Write |

A draft from `submit_reply` appears in that conversation's reply box as an **AI draft**. Hover over it to see which AI tool wrote it. A teammate can edit it, send it, or dismiss it. Nothing is sent until someone does.

`send_reply` goes straight to the customer through your connected account. Replies to comments are public unless the AI chooses to reply privately by DM, which works for eligible Facebook and Instagram comments.

> **Warning:** Replies sent with `send_reply` reach the customer immediately, and comment replies are public. If you want a person to approve every reply, tell your AI tool to use drafts only.