# Analyze your inbox with Obie

> Ask Obie to count, filter, group, and chart your comments, DMs, emails, and live chats.

Source: https://brandwise.ai/help/obie/analyzing-your-inbox
Last updated: 2026-09-30

Obie can read everything in your inbox and answer questions about it in plain English. Use it to find what customers ask most, spot complaints early, or pull numbers for a report.

## What Obie can filter by

Mention any of these in your question and Obie narrows its search to match.

| Channel | Filters |
| --- | --- |
| Comments | Page, date, status (such as needs reply, replied, AI replied, or hidden), Smart Label, sentiment, ad or organic post, campaign, ad set or ad, and whether the comment is from your audience or your brand |
| DMs | Page, date, read or unread, archived, spam, needs reply, solved, and label |
| Emails | Date, status (open, replied, or resolved), read or unread, archived, spam, starred, has attachments, and label |
| Live chat | Date, read or unread, open or closed, needs reply, favorite, handed off by the AI, and whether it came from your Shopify store or your website widget |

## What Obie can work out

- **Counts and comparisons**: how many messages match, including a count for each connected page.
- **Common themes**: Obie groups comments, DMs, or emails into topics and shows examples of each. Live chat can't be grouped this way, but Obie can still read through recent chats.
- **Comment sentiment**: a positive, negative, and neutral breakdown, plus how many comments haven't been classified yet.
- **Ad performance**: campaign, ad set, and ad results from Meta. This needs the Meta Ads connector.
- **Shopify data**: sales, top products, store traffic, orders, customers, inventory, and low stock. This needs the Shopify connector.

See [Obie connectors](https://brandwise.ai/help/obie/obie-connectors) to turn those on.

## Charts and exports

- Ask for a line, bar, area, or pie chart of any numbers Obie finds.
- Ask for a CSV (up to 5,000 rows) or PDF (up to 500 rows) of comments, DMs, or emails. For DMs and emails you can get one row per message or one row per conversation.
- Ask Obie to turn a table from its answer, or a whole report, into a CSV or PDF.

> **Tip:** Name the channel and the date range in your question, like "Instagram comments from the last 7 days." You get faster, more precise answers.

## Example prompts

- "What are the 10 most common questions in our comments, DMs, and emails from the past week?"
- "Show the sentiment breakdown of comments on our ads this month."
- "Group DMs that still need a reply into themes."
- "How many live chats did the AI hand off to a person this week?"
- "Which ads got the most comments in the last 30 days? Chart it."
- "Export all unanswered emails from this month as a CSV."