What Video Format Can I Use for Facebook Ads?

What Video Format Can I Use for Facebook Ads?

Understanding Video Formats for Facebook Ads

Are you wondering what video format can be used for Facebook ads? If so, you've come to the right place! This article will help you understand the video formats supported by Facebook ads, ensuring your content reaches the widest audience possible.

Facebook, a massive platform for advertisers, allows you to use specific video formats in your ads. Let's dive into which formats are best suited for your advertising campaigns on this social platform.

The Best Video Format for Facebook Ads

The recommended video format for Facebook ads is MP4 or MOV. These formats are widely accepted and provide great quality for online videos. They ensure your ads run smoothly on Facebook's various platforms, including mobile, desktop, and apps.

MP4 and MOV are popular because they compress efficiently while maintaining quality. This makes them perfect for online streaming, which is essential for a seamless ad experience on Facebook.

Additional Video Format Details

While MP4 and MOV are the preferred formats, Facebook also supports other formats like AVI, FLV, and WMV. However, using these might not be as efficient due to potential quality or compatibility issues. Stick to MP4 or MOV for the best results.

Ensure your video meets Facebook's specifications for resolution, aspect ratio, and file size. Typically, a resolution of 720p or higher works best, and the aspect ratio should fit your ad type, like 16:9 for landscape or 1:1 for square videos.

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