How to hide comments on Facebook?

TutorialsHow to hide comments on Facebook?

In this article, we'll talk about how to hide comments on Facebook using Brandwise, a powerful tool that will make managing comments easier and improve your brand's social media experience.

·5 min read
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With over three billion users, Facebook is one of the busiest social networks. Users interact with content by liking, sharing, and commenting on it. Engaging with others is important for making a vibrant community, but it's also important to handle comments in a smart way to keep a positive online profile.

Understanding why comment moderation is important

Your Facebook page serves as a digital storefront, a place where visitors will form opinions about your brand based on the content and conversations they encounter. Actively managing comments gives you the power to change these opinions and make your audience feel welcome.

If you moderate comments, you can create a good mood that encourages useful conversation and stops rude actions like spamming or harassing people. Effective comment moderation also boosts the image and credibility of your brand.

When to hide comments on Facebook

Knowing when to hide comments is key to maintaining a positive online environment:

  • Offensive or inappropriate content: Hide comments with hate speech to follow community rules and make sure the internet is a safe and respectful place for everyone.
  • Spam or irrelevant content: Hide comments promoting unrelated products or services.
  • Personal attacks or disruptive behavior: Hide comments that engage in personal attacks, provoke conflict, or disrupt the harmony of the community.

Difficult way: How to hide comments on Facebook

  1. Access your Facebook account: Log in to your Facebook account and go to the page where the comments you want to manage are located.
  2. Locate the post: Find the specific post that contains the comments you wish to hide. This may require scrolling through your feed or accessing your page's posts section. You could also find it through the notifications, if you have them enabled.
  3. Find the comment: Once you've found the post, find the comment(s) you want to hide. This can be time-consuming, especially if there are a lot of comments spread across different posts.
  4. Manually hide comments: When you locate the comment you want to hide, press hide under the comment. With this action, other people won’t be able to see the comment, but it will only be visible to you and the person that commented. how-to-hide-comments-on-facebook-1.png

Why should you consider using a tool

It can be hard to hide comments on Facebook, especially for business owners, because of the huge number and variety of interactions that are happening. It's important for a business to have a good online presence, but it gets harder to do when comments range from helpful suggestions to spam and negative opinions. Manually managing these comments can be a time-consuming task, leaving business owners and marketing teams with less time to focus on other aspects of their business.

Additionally, if businesses are paying someone hourly to manage their social media, the costs can add up quickly. By using a strong tool like Brandwise, businesses can save time by automating repetitive tasks like comment moderation. Also, the chance of oversight or missed comments is a big risk, since even one bad interaction can hurt a company's image.

Brandwise automated moderation features not only save time and money but also improve the overall online experience for businesses and their audiences. By ensuring that only relevant and helpful interactions are displayed, businesses can increase their conversion rate on ads and maintain a positive brand reputation.

What is Brandwise?

Brandwise is an all-in-one social engagement manager, helping brands manage their social media presence more effectively. Let’s check its features:

  • Automated moderation: It instantly hides spam, rude comments, and other harmful content from your ads and social media posts.
  • AI generated replies: You can upload custom information about your brand, products or services, and the AI will come up with appropriate responses, giving you and your team more time to do other tasks.
  • AI powered inbox: You can manage all of your comments and messages from different platforms in one place, where the AI highlights which responses need your immediate attention, helping you engage faster.

Easy way: How to hide comments with Brandwise

Brandwise offers automated moderation as its primary feature, which makes managing comments very easy. The AI system checks every new comment in real-time to determine if it should be hidden or not. Factors like negativity, spam, advertising, toxicity, and more are analyzed to make sure that your audience only sees relevant and appropriate interactions.

To get started, simply link your social media pages to Brandwise and the AI will automatically begin moderating comments across your pages in real-time! You can see all your comments on the “Comments” page within Brandwise: how-to-hide-comments-on-facebook-2.png

The AI will automatically hide offensive comments and spam, saving time and effort. You can also hide comments manually by clicking the Hide button in the actions menu.

The Brandwise dashboard also makes it super simple to manage comments. You can easily filter them to find exactly what you need:

  • You can choose the time of the comments, for example all time, last 7 days etc.
  • You can choose the status of the comments that you want to see, for example, all statuses, only hidden comments, the comments that need a reply etc.
  • You can pick which account comments you wanna check, or you can choose to have all the comments from all accounts at the same time. In the “Blacklist” section of the menu, you can enter a phrase or a keyword that you want, and Brandwise will automatically hide comments that contain these keywords. You can also choose which account to hide comments containing these keywords.



On Facebook, managing comments is essential for maintaining a positive brand image. Because there are so many interactions, manually hiding comments can be a time-consuming task, leaving brands open to mistakes and damage to their image.

Brandwise is a unique solution that makes it easier to moderate comments and boosts the credibility of a brand. Businesses can easily handle comments and build a strong online community with Brandwise's automatic moderation and user-friendly interface.

You can try Brandwise for free for 7 days and see how helpful it is yourself. Check out all of its features and see how it improves the social media profile of your brand.

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