10 Best Social Media Scheduling Platforms of 2024

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Consider spending hours crafting the perfect social media post and then publishing it only to realize you messed up. You may need to tag someone or include a link. You scheduled the post for the wrong date. If you’ve ever faced this error, you understand how time-consuming social media can be. That’s why social media scheduling tools are great. They allow you to prepare and organize your social media posts ahead of time to ensure everything is perfect before your audience sees it.

Scheduling posts in advance can also help reduce the stress of managing social media by allowing you to batch your content creation and publication. This guide will outline the ten best social media scheduling platforms of 2024 to help you get started with social media interaction and scheduling.

Brandwise's social media engagement software can also help you achieve your social media goals by allowing you to organize and schedule posts for publication. This makes it easy to prepare your content for audience interactions before they see it.

Social media scheduling platforms are tools designed to streamline the process of managing social media accounts by allowing users to plan, create, and schedule posts in advance. These platforms provide an organized environment for businesses and individuals to manage their online presence across various social media channels, ensuring timely and consistent content delivery without needing real-time posting.

Typically, social media scheduling platforms offer a user-friendly interface that allows users to create content, attach multimedia elements (like images, videos, and links), and schedule posts for specific dates and times. Users can choose to publish content simultaneously across multiple platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest, which helps maintain a cohesive brand voice and saves time.

These platforms often include additional features like:

Content Calendar

A visual representation of scheduled posts that lets users see what content is planned and when. This helps ensure a balanced mix of content types and themes.

Analytics and Reporting

Tools that provide insights into post performance, engagement metrics, and audience demographics, helping users refine their strategies based on data-driven decisions.

Collaboration Tools

Features that allow team members to collaborate on content creation, review posts, and manage approvals, ensuring alignment and consistency in messaging.

Some platforms offer social listening capabilities, enabling users to monitor brand mentions, industry trends, and competitor activities, which can inform content strategy.

Now that we've covered the definition and functionality of social media scheduling platforms let's move on to the 10 Best Social Media Scheduling Platforms of 2024. Please let me know when you're ready for that section!

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2. Buffer

Known for its simplicity and user-friendly interface, Buffer is ideal for individuals and small businesses looking to optimize their social media posting without the complexity of larger platforms. Its focus on content performance analysis helps users refine their strategies.

Key Features

Buffer enables easy post-scheduling across various platforms with a simple click-and-drag interface. The analytics tools provide insights into content performance, allowing users to identify what resonates with their audience. Buffer also includes a browser extension for quick sharing of content found online, making it easy to keep the posting queue filled.

Sprout Social is a comprehensive platform for businesses needing scheduling and powerful analytics tools. It combines a user-friendly interface with advanced features to support marketing efforts across multiple channels.

Key Features

With Sprout Social, users can schedule posts, engage with audiences through a unified inbox, and analyze performance metrics in real-time. The platform’s reporting tools allow businesses to assess their social media ROI and adapt data-based strategies. Additionally, it includes collaboration features for teams, making it an excellent choice for agencies and larger enterprises.

4. Later

Later, it focuses on visual content planning, making it an ideal solution for brands that heavily utilize images and videos, particularly on platforms like Instagram. Its visually appealing layout aids in creating a cohesive aesthetic for social feeds.

Key Features

Later, it offers a drag-and-drop calendar feature, allowing users to plan their content visually. The platform includes tools for scheduling Instagram posts and analytics to track engagement metrics. Later’s unique linkin'.bio feature enables businesses to create a mini landing page from their Instagram profile, driving traffic to multiple products or content pieces directly from posts.

5. SocialBee

SocialBee's focus on categorization and content recycling brings a unique twist to content scheduling. This feature ensures that users maintain a diverse content mix while maximizing the lifespan of their posts.

Key Features

Users can create categories for different types of content (e.g., promotional, educational, entertaining) and schedule posts from these categories. The platform automatically recycles evergreen content, ensuring that it reaches new audiences over time. SocialBee also offers audience segmentation features, allowing users to tailor content based on different audience groups for improved engagement.

6. CoSchedule

CoSchedule combines social media scheduling with broader marketing tools, offering an integrated approach for content marketers. It’s especially beneficial for those looking to align their social media efforts with other marketing strategies.

Key Features

CoSchedule features a marketing calendar that comprehensively views all scheduled content, including blog posts and email campaigns. This enables teams to coordinate their marketing efforts more effectively. The platform also includes robust analytics to evaluate the performance of social posts, helping users refine their strategies over time.

7. MeetEdgar

MeetEdgar is designed for smaller businesses and entrepreneurs. It automates the posting process through content recycling, helping users maintain an active social media presence with minimal effort.

Key Features

MeetEdgar automatically recycles older posts based on user-defined categories, ensuring that valuable content continues to reach audiences. Users can categorize their content for balanced posting and track engagement metrics to see what posts resonate most with their followers. This platform is handy for those struggling to generate new content consistently.

8. Planoly

Planoly is a visual planner specifically for Instagram, making it perfect for brands that prioritize aesthetics. It lets users plan their Instagram feed visually before posting, ensuring a cohesive look.

Key Features

The platform offers a drag-and-drop grid planner that helps users visualize their feed layout. In addition to scheduling posts, Planoly provides analytics on post performance and engagement metrics. Users can also schedule Instagram stories, making it a comprehensive tool for visual content planning.

9. Agorapulse

Agorapulse offers an extensive suite of features for social media management, including scheduling, reporting, and engagement tools. It caters to businesses that require both robust functionality and user-friendly design.

Key Features

Agorapulse allows users to schedule posts across multiple platforms and provides an inbox for managing social interactions. Its social listening features enable brands to monitor conversations about their products, while detailed reporting helps evaluate campaign effectiveness and audience engagement.

10. Sendible

Sendible is tailored for agencies and teams managing multiple client accounts. It provides tools to streamline the social media management process across various clients.

Key Features

Users can manage multiple clients from a single dashboard, allowing efficient scheduling, reporting, and engagement. Sendible integrates with various content sources, enabling users to curate and schedule content easily. Detailed analytics and reporting tools provide insights into the performance of each client's social media efforts, making it easier to demonstrate value to clients.

These platforms offer options for individuals, small businesses, and large enterprises, with features tailored to different needs.

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Best Social Media Automation Tools

Before selecting a social media scheduling tool, it helps to outline your goals and needs. What do you hope to achieve with social media scheduling? Are you looking to increase engagement, drive traffic to your website, manage multiple accounts, or improve your content planning? Clear goals will help you find a platform that aligns with your objectives. It can also be helpful to understand your audience, know where they spend their time, and outline the social platforms you need to manage. For example, if your audience is primarily on Instagram and TikTok, you’ll want a platform that excels in visual content scheduling and analytics for those networks.

Next, compare the features offered by different social media scheduling platforms. Look for options that will help you achieve your goals. For example, if you’re focused on improving your content organization and planning, you’ll want to prioritize tools with robust content scheduling features. Look for a platform with solid analytics and reporting capabilities to boost audience engagement. If you’re working with a team, find a tool with collaboration features. Here are some key areas to evaluate:

Scheduling Capabilities

Look for platforms that offer flexible scheduling options, such as bulk uploading, a drag-and-drop calendar, and the ability to schedule posts for multiple accounts simultaneously. Ensure the platform supports all the social networks you plan to use.

Analytics and Reporting

Choose a platform that provides detailed analytics to track the performance of your posts. Understanding engagement metrics, reach, and audience demographics will enable you to refine your strategy effectively.

Collaboration Tools

If you’re working with a team, consider platforms that offer collaboration features, such as shared calendars, approval workflows, and team messaging capabilities. This will streamline communication and ensure everyone is aligned.

Evaluate User Experience

User experience and interface are crucial when choosing a social media scheduling tool. The platform should have an intuitive interface that allows you to navigate effortlessly. A user-friendly design minimizes the learning curve and maximizes productivity. It’s also beneficial to choose a tool with mobile accessibility. If you or your team members need to manage social media on the go, check if the platform has a mobile app with the essential features you need for scheduling and engagement.

Look at Integration Capabilities

Social media doesn’t operate in a vacuum. Your scheduling platform should easily integrate with your other tools to make your workflow more efficient and less tedious. Look for platforms that incorporate smoothly with tools you already use, such as content creation tools, email marketing services, or customer relationship management (CRM) systems. This will enhance your overall workflow and ensure data consistency. Also, consider how the platform can help you discover and share curated content. If you plan to share curated content from blogs, news sites, or social media, check if the platform supports integration with content curation tools or has built-in options for discovering relevant content.

Compare Pricing Structures

Pricing models can vary significantly between social media scheduling platforms. Some charge per user, while others have tiered pricing based on features. Consider your budget and the value each platform provides in terms of its cost. Many platforms offer free trials or demo versions. Take advantage of these to test the features and user experience before committing to a subscription.

Investigate Customer Support and Resources

Even the best social media scheduling tools can be complicated. Look for platforms that provide responsive customer support through chat, email, or phone. Good customer support can be invaluable if you encounter issues or have questions about the platform. It’s also beneficial to choose a tool with helpful educational resources. Platforms that offer tutorials, webinars, and a knowledge base can help you get the most out of their features. Continuous learning will allow you to utilize the platform effectively and adapt your strategy.

Social media scheduling platforms help you to become more time-efficient. First, they allow you to streamline your workflow to get more done in less time. Scheduling tools let you plan and schedule your social media posts in advance, saving you considerable time. Instead of logging in multiple times daily to post content, you can batch your efforts and schedule posts for weeks or months.

Second, social media scheduling platforms have automation features to help manage routine tasks, allowing you to focus on more strategic aspects of your marketing. This is especially beneficial for businesses with multiple social media accounts, as you can manage all of them from a single dashboard.

Consistency in Posting: Stay Top of Mind with Your Audience

Social media scheduling platforms help you maintain consistency in your posting to stay at the top of your mind with your audience. When you post content regularly, your business stays relevant in the eyes of both your customers and social media algorithms. Scheduling tools help you establish a regular posting schedule, ensuring your content is shared consistently without gaps.

Many social media scheduling platforms also provide insights into the best times to post based on when your audience is most active. This ensures that your content reaches the maximum number of people, enhancing engagement rates.

Social media scheduling platforms help you enhance your content planning to organize your social media strategy. Most scheduling tools have a content calendar feature that allows you to visualize your posting schedule. This can help you maintain a balanced mix of content types, themes, and campaigns and ensure a strategic approach to your social media presence.

Many tools also allow team members to collaborate on content creation and scheduling. This facilitates brainstorming and ensures that everyone is aligned on the content strategy.

Social media scheduling platforms often come with robust analytics tools that track the performance of your posts. With access to performance data, you can analyze engagement metrics, click-through rates, and demographics to understand what content resonates best with your audience. You can refine your content strategy over time, experiment with different types of posts and posting times, and make data-driven adjustments that improve overall performance.

Increased Engagement and Audience Interaction: Connect with Your Audience in Real Time

While scheduling allows for automated posting, most platforms also enable you to monitor engagement in real-time. This means you can promptly respond to comments and messages, fostering a sense of community and encouraging interaction with your audience. If specific posts perform exceptionally well, you can quickly reschedule or repost them for further engagement. This helps maximize the value of high-performing content without creating new posts from scratch.

Social media scheduling platforms can help reduce stress around your strategy. Knowing that your content is scheduled can alleviate the daily pressure of content creation and posting. This allows you to focus on other critical aspects of your business, such as customer engagement and service improvement. With scheduling handling the logistical aspects of posting, you can dedicate more time to brainstorming and creating high-quality content that reflects your brand.