A Step-by-Step Guide on How to Check Mentions on TikTok

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Consider this: you've just launched a TikTok campaign for your brand, and the exciting and engaging videos are rolling in. While it’s thrilling to see the content take off, it’s also nerve-wracking. Who knows what TikTok users will say about your brand next? Checking TikTok mentions can help you measure the buzz and sentiment surrounding your campaign. So, How to Measure Brand Awareness on Social Media.

The process can help you get valuable insights into your brand awareness on social media. This blog will teach you how to check mentions on TikTok and why it’s crucial for your business.

Brandwise offers social media engagement software to help you with your TikTok mentions. Our tools help you find and analyze engagement metrics and user-generated content to get the insights you need to improve your brand's reputation and boost business.

Why Checking Mentions on TikTok Matters

Boost Your Brand Awareness on TikTok by Tracking Mentions

Mentions indicate how often your brand is discussed on TikTok, providing valuable insights into your visibility and influence within your target audience. Tracking mentions helps identify creators or users organically talking about your brand. It also reveals trends or topics associated with your brand, helping you align your marketing strategies accordingly.

Finally, engaging with mentions boosts organic reach, as TikTok’s algorithm rewards interactive content. For instance, if a popular TikTok creator mentions your product in their video, responding and sharing their content can amplify your exposure, introducing your brand to thousands of new potential customers.

Build Customer Trust with Engaging Responses to Mentions

Engaging with mentions shows your audience that you’re active and listening, which builds trust and fosters loyalty. Responding to positive mentions reinforces customer satisfaction and encourages repeat purchases. Addressing concerns or negative mentions demonstrates accountability, turning potential issues into relationship-building opportunities. For example, a user posts a video tagging your brand and asking how to use one of your products. Responding with a helpful comment solves their issue and showcases excellent customer service to anyone viewing the interaction.

Use TikTok Mentions to Gain Valuable Feedback and Insights

TikTok often mentions customer opinions, reviews, and creative uses of your products, making them a goldmine for actionable insights and understanding what customers love about your brand or products. Tracking TikTok helps identify recurring issues or complaints that need to be addressed.

You can also directly discover your audience's user-generated content ideas or marketing angles. For example, suppose multiple users mention your brand with a recurring issue, such as packaging concerns. In that case, you can proactively address it by improving your product or issuing public communication about your steps.

Monitor Your Brand's Reputation with Sentiment Analysis of Mentions

Mentions help you gauge public sentiment around your brand, whether positive, neutral, or negative. This is crucial for reputation management. For starters, sentiment analysis lets you spot potential PR issues early by identifying negative mentions or viral complaints. You can also leverage positive mentions to boost your brand’s image and credibility.

Finally, monitoring sentiment can help shape marketing strategies and messaging. For example, if a trending video mentions your brand positively, sharing or engaging with it can amplify goodwill. Conversely, quickly responding to negative mentions can prevent damage to your reputation.

Gain Competitive Insights by Tracking Mentions on TikTok

Monitoring mentions also provides insights into your competitors and your market position. For example, tracking mentions can help identify how users compare your brand to competitors, highlighting your strengths or areas for improvement. You can also spot opportunities for collaboration by engaging with influencers who mention your brand and competitors.

Finally, you can gain ideas for campaigns or features based on what users like about competing brands. For instance, if a user mentions your brand and a competitor in the same video, engaging with that mention can redirect attention toward your product, potentially converting the viewer into a customer.

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Step-by-Step Guide to Checking Mentions on TikTok

1. Access Your TikTok Notifications Tab

The notifications tab is the easiest way to find direct mentions or tags in TikTok content. This is where TikTok organizes activity related to your account, making it a starting point for tracking mentions.

How to Do It

Open the TikTok App: Log in to the account you want to monitor.

Tap on the Inbox Icon at the bottom of the screen. The Inbox contains all notifications related to your account activities, such as mentions, tags, and messages.

Filter for Mentions: Look for notifications labeled “Mentions” or “Tagged You.” These notifications specifically highlight videos or comments where your brand is mentioned.

Engage with Mentions: Respond to videos or comments where you are tagged. Acknowledge positive mentions by commenting, liking, or even sharing the post.

Pro Tip

If your account has high activity, notifications can pile up quickly. To avoid missing mentions, check this tab regularly, especially during campaigns or viral trends.

2. Search for Your Brand Name

Only some mentions will tag your account directly. Users might reference your brand in captions, hashtags, or comments without tagging you explicitly.

How to Do It

Go to the Discover Tab: Tap the magnifying glass icon at the bottom navigation bar.

Enter Your Brand Name in the Search Bar: Type your exact brand name, variations, or standard abbreviations. For example, if your brand is "StyleHub," search for “StyleHub,” “Style Hub,” or even misspellings like “StileHub.”

Check Relevant Videos: Review the results for videos, hashtags, or accounts referencing your brand. Watch for user-generated content (UGC) and engage with posts that mention your products or campaigns.

Save Search Results: Bookmark the search query for quick access in the future.

Pro Tip

Encourage customers to use branded hashtags when mentioning your brand. This centralizes all related content, making it easier to track mentions.

3. Monitor Comments for Mentions

Comments are another key area where your brand may be mentioned. Users often discuss products, ask questions, or share opinions directly in the comment sections of your posts or ads.

How to Do It

Review Comments on Your Posts: Go through the comment sections of your videos and ads to identify mentions. Look for customer feedback, inquiries, or shoutouts.

Search for Mentions in Comment Threads: Use TikTok’s comment filter feature to search for specific keywords related to your brand or products. For example, you can filter by your brand name, product name, or campaign hashtags.

Engage with Relevant Comments: Respond promptly to positive mentions with gratitude. Address concerns or criticisms constructively to maintain a positive brand image.

Pro Tip

TikTok’s algorithm rewards engagement, so responding to comments can increase the visibility of your content.

Hashtags are a popular way for TikTok users to categorize and share content. Tracking branded and trending hashtags provides insights into how your brand is discussed and leveraged in user-generated content.

How to Do It

Search for Branded Hashtags: Look for hashtags you’ve created or promoted, such as #StyleHubDeals or #ShopStyleHub.

Discover User-Generated Hashtags: Explore hashtags your audience might be using organically, such as #StyleHubReview or #AffordableStyle.

Follow and Save Hashtags: Follow relevant hashtags for real-time updates on new content. Save hashtags to revisit periodically.

Analyze Content Trends: Identify common themes or trends in hashtag-related videos, such as reviews, unboxings, or tutorials.

Pro Tip

Encourage your audience to use branded hashtags by offering incentives like discounts, shoutouts, or featuring their content on your official account.

5. Use Third-Party Tools for Advanced Monitoring

TikTok’s built-in features are practical but can be time-consuming for large-scale monitoring. Third-party tools like Brandwise streamline the process, offering advanced analytics, sentiment analysis, and AI-powered insights.

How to Do It

Set Up Alerts: Tools like Brandwise allow you to set up keyword alerts for mentions of your brand, hashtags, or campaign-related terms.

Monitor Sentiment: Use AI-driven insights to determine whether mentions are positive, neutral, or negative. Adjust your engagement strategy based on the sentiment.

Consolidate Mentions: Brandwise organizes all mentions, comments, and tags in one dashboard, saving time and ensuring that engagement opportunities are noticed.

Automate Responses: Set up intelligent replies to common mentions or questions to maintain fast and consistent engagement.

Pro Tip

Use Brandwise to identify top FAQs or recurring themes in mentions and adjust your content or product offerings accordingly.

Talk About Brandwise

Brandwise is an intelligent social media management tool. At its core is an advanced AI that continuously learns and improves, automatically moderating comments on ads and posts while generating intelligent replies to comments and messages. This powerful tool streamlines workflow by consolidating social media interactions in one place and provides valuable AI-driven insights, identifying top FAQs and concerns to enhance customer engagement strategies.

For brands struggling with high-volume social media interactions, Brandwise offers an efficient solution to automatically hide negative comments, provide AI-generated responses, and gain a deeper understanding of customer engagement patterns. Try our social media engagement software for free for 7 days to grow your social media accounts rapidly!

Best Practices for Managing TikTok Mentions

Respond Quickly and Authentically to TikTok Mentions

Fast responses show that your brand is attentive, approachable, and values user interactions. Authentic engagement strengthens trust and loyalty.

To implement a strategy for responding quickly and authentically to TikTok mentions, you should monitor your mentions regularly and engage in real time.

Mentions can pop up in your notifications, search results, and hashtags, so check these daily to avoid delays in responding to mentions. You can also use tools like Brandwise to set up alerts for instant updates on new mentions.

For positive mentions, express gratitude with comments like “Thanks for sharing your experience with [product name]!”

For questions, provide clear and helpful responses, linking to additional resources if needed.

The best responses use a conversational tone that aligns with your brand’s voice. Incorporate emojis, humor, or personalized replies to create a friendly impression. For example, if a user tags your brand in a video showing how they styled your product, comment with something like, “You look amazing! Thanks for showcasing [product name].”

Celebrate Positive Mentions to Boost Your Brand’s Reputation

Highlighting positive mentions boosts your brand’s reputation and encourages more user-generated content (UGC).

To implement a strategy for celebrating positive mentions on TikTok, start by reposting UGC.

Share videos that mention your brand on your own TikTok account (with permission) and add captions like “Thanks to [username] for this amazing shoutout!”

You can also use positive mentions in marketing. Incorporate mentions into testimonials or promotional campaigns. For example, create a TikTok compilation video of customer reviews and tag the original creators.

Reward content creators, too. Offer shoutouts, discounts, or exclusive access to new products for creators who mention your brand positively.

For example, a beauty brand can repost a makeup tutorial featuring their products, thanking the creator while boosting visibility.

Address Negative Mentions Professionally to Increase Customer Loyalty

Handling negative mentions proactively demonstrates accountability and can turn critics into loyal customers.

To implement a strategy for addressing negative mentions on TikTok, start by acknowledging the concern.

Respond publicly by expressing understanding and offering to resolve the issue. For example, “We’re sorry to hear about your experience, [username]. Please DM us so we can make this right.”

Next, take the conversation offline. Move the discussion to private messages or email for complex issues to avoid public disputes.

Finally, follow through. Resolve the issue promptly and follow up to ensure customer satisfaction.

Leverage AI tools to manage negative mentions with ease. Use Brandwise to automatically flag negative mentions and suggest pre-approved responses for consistent, professional handling.

For example, if a user posts a video about a delayed shipment, your reply could be, “Thanks for letting us know! We’ve DM’d you the updated tracking info—apologies for the inconvenience.”

Encourage Mentions Through Campaigns to Drive Engagement

Proactive campaigns inspire users to mention your brand, creating buzz and driving engagement.

To implement a strategy for encouraging mentions on TikTok, create a branded hashtag challenge.

Launch a TikTok challenge encouraging users to share content featuring your products with a specific hashtag. For example: “Join the #MyStyleHubLook challenge and show us your best outfit using our products!”

Next, offer incentives. Provide discounts, giveaways, or exclusive perks for users who participate in your campaigns.

Finally, collaborate with influencers—partner with TikTok creators to promote your campaign and encourage their followers to participate.

For example, a fitness brand could launch a #30DayWorkoutChallenge featuring their equipment, encouraging users to tag them in progress videos.

Use AI Tools to Scale Engagement When Mentions Go Viral

Managing high volumes of mentions manually can be time-consuming. AI tools like Brandwise streamline the process, ensuring consistent engagement without overburdening your team.

To implement a strategy for using AI tools to manage TikTok mentions, start by automating monitoring. Use Brandwise to track mentions, hashtags, and comments across TikTok. Set up keyword alerts to capture relevant content immediately.

Next, generate intelligent responses. Leverage Brandwise’s AI to craft thoughtful replies to common mentions or FAQs. Customize response templates to maintain your brand’s voice.

Finally, analyze engagement patterns. Use Brandwise insights to identify frequently asked questions or trending topics, refining your content and engagement strategy. For example, if users often mention your brand in questions about product availability, Brandwise can provide automated responses with links to your online store.

How Brandwise Can Help You Manage TikTok Mentions

Automates Comment and Mention Tracking: Never Miss a TikTok Beat Again

Brands can’t afford to miss a mention, comment, or tag on TikTok, especially when a high-profile creator is involved. Brandwise automates the tracking process so you can focus on what matters—engaging with fans and delivering a thoughtful response. Instead of manually searching for mentions or tags, Brandwise notifies you immediately when a popular creator mentions your brand, allowing for timely engagement.

Streamlines Engagement with AI-Generated Responses: Get Back to Fans Faster

Responding promptly to TikTok mentions is essential for building relationships, but maintaining consistency across all interactions can be challenging. Brandwise’s AI crafts thoughtful and brand-aligned responses to mentions and comments. Pre-built templates can be customized for common scenarios, such as thanking customers or addressing concerns. If a user tags your brand in a video showcasing your product, Brandwise can suggest a friendly comment like, “Thanks for featuring us! We’re thrilled you love [product name].”

Moderates Comments to Protect Brand Reputation: Keep Your Comment Sections Clean

Negative or spammy comments can harm your brand’s image if left unchecked. Brandwise ensures your comment sections remain clean and professional. The tool automatically detects and hides harmful, negative, or inappropriate comments on your posts and ads. It even filters out spam, reducing clutter and improving the quality of your comment sections. If someone posts a negative comment about your product’s delivery delays, Brandwise can automatically flag it for your attention while hiding spam or irrelevant remarks.

Provides Actionable Insights: Analyze TikTok Mentions to Improve Your Strategy

Beyond responding to mentions, understanding audience behavior and feedback can refine your social media strategies. Brandwise identifies top mentions, tracks influential creators frequently mentioning your brand, and analyzes trends to improve your engagement strategy. For instance, if multiple mentions highlight a desire for more product tutorials, Brandwise flags this trend, suggesting the need for educational TikTok content.

Saves Time and Reduces Manual Effort: Get Your Time Back

For brands with limited resources, manually managing TikTok mentions can divert valuable time from other priorities. Brandwise allows you to manage all mentions and responses in minutes instead of spending hours combing through TikTok notifications. To save time, you can even respond to multiple mentions or comments in bulk using pre-approved templates.

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Brand awareness is the ability of consumers to recognize or recall a brand. The more familiar potential customers are with a brand, the more likely they will choose it when purchasing. This is especially true if the brand has established a positive reputation online. Measuring brand awareness can reveal a lot about a business’s performance.

For example, if a company operates in a niche space with few online mentions, it may be at risk of going unnoticed by its target audience. Tracking brand awareness over time can also show how effective marketing efforts are at boosting the company’s visibility. For example, a sudden increase in online mentions following a rebranding or product launch could indicate that the new changes appeal to customers.