5 Easy Ways to Track Mentions on Twitter for Better Engagement

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Consider you launch a new product your team has worked tirelessly to develop, and you've got a solid plan to promote it on social media. But as you execute your strategy, you must learn to track Twitter mentions. This is a huge oversight! With this critical data, you can engage with customers talking about your product, discover valuable feedback to improve your offering, and even understand how to measure brand awareness on social media.

There’s no doubt that tracking mentions on Twitter is essential for boosting brand awareness and engagement on social media. This guide will help you start with five easy ways to track Twitter mentions to increase engagement and improve your performance on social media.

Brandwise’s social media engagement software can help you achieve your goals by monitoring mentions on Twitter and other social platforms and organizing the data so you can quickly access it to inform your business decisions.

What Are Twitter Mentions?

A Twitter mention occurs when someone references your Twitter account, brand, or related topics in a tweet. Mentions can help you track what people say about your business, products, or services, providing valuable insights into customer sentiment and engagement opportunities.

Types of Twitter Mentions

Direct Mentions (Tagged Mentions)

These occur when someone directly tags your Twitter handle in their tweet using the “@” symbol. Example: “@Brandwise is an amazing tool for social media engagement!” Direct mentions notify you in your Notifications tab, making them easy to track.

Indirect Mentions (Untagged Mentions)

These tweets mention your brand, product, or service without tagging your handle. Example: “Brandwise has completely transformed my social media strategy!” Indirect mentions don’t trigger notifications, so you need to search for them actively.

Hashtag Mentions

These involve users mentioning your brand or product using hashtags. For example, “Loving how #Brandwise simplifies comment moderation!” Hashtag mentions are especially useful for tracking campaign performance and broader brand discussions.

These occur when users discuss topics related to your niche, product, or industry but don’t explicitly reference your brand. For example, Someone discussing “AI comment moderation tools” may indirectly mention solutions like Brandwise.

Why Are Twitter Mentions Important?

Customer Sentiment Analysis

Mentions help you gauge how people feel about your brand or product. Are customers praising your services or expressing frustration? Tracking mentions provides valuable feedback.

Building Customer Relationships

Responding to mentions shows that your brand is attentive and engaged. Whether it’s thanking a customer for a shoutout or addressing a complaint, it mentions offering opportunities to strengthen relationships.

Reputation Management

Mentions allow you to monitor how your brand is perceived in the public eye. Quick responses to negative mentions help control the narrative.

Marketing Insights

You can track trends in campaign performance and discover what resonates with your audience by tracking mentions.

Increasing Engagement

Engaging with users who mention your brand can spark further conversations, increase visibility, and encourage more mentions in the future.

How Twitter Mentions Work

Tagged Mentions

When a user tags your handle, Twitter automatically sends you a notification. These mentions are easy to track and respond to promptly.

Untagged Mentions and Hashtags

These require manual searches or the use of tools to uncover. Since you won’t get automatic notifications, tools like Brandwise become essential for tracking them.

Challenges with Tracking Mentions

High Volume of Tweets

For popular brands, keeping up with mentions manually can be overwhelming.

Untagged Mentions Can Be Missed

Without tools, untagged mentions can easily slip through the cracks, leading to missed engagement opportunities.

Real-Time Monitoring is Demanding

Monitoring mentions in real-time is crucial for timely responses, but it’s resource-intensive without automation.

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How to See Twitter Mentions

Check Your Notifications Tab: The Starting Point for Twitter Mentions

Your notifications tab is where Twitter displays tweets that directly tag your @username. These mentions are easy to find because they generate notifications as soon as they happen.

Steps to Check

Log into your Twitter account and navigate to the Notifications tab.

Look for tweets that include your handle (e.g., @YourBrandName).

Respond promptly to mentions, especially if they’re questions or customer concerns.

Why It’s Useful

Notifications show real-time tagged mentions, so you can quickly interact with users. It’s a free and straightforward way to monitor public engagement with your brand.

Limitations

Only tagged mentions are visible here. Untagged mentions, hashtags, and indirect references won’t appear, meaning you might miss key conversations.

Use Twitter’s Search Bar: An Effective Way to Find Untagged Mentions

Twitter’s search bar is a powerful tool for uncovering untagged mentions. You can find tweets where your handle wasn't directly tagged by searching your brand name, products, or related keywords.

Steps to Use

Type your brand name or related keywords into the search bar (e.g., “Brandwise” or “AI comment moderation”).

Combine terms with quotation marks for exact matches (e.g., “Brandwise comment moderation”).

To broaden your results, check for misspellings or variations of your brand name (e.g., “Brand Wise” or “Brand-Wise”).

Save frequent searches so you can revisit them quickly in the future.

Why It’s Useful

It captures broader conversations, including those where users don’t directly tag your account. This helps you discover indirect feedback or discussions about your brand.

Limitations

Requires manual effort to search regularly. The volume of tweets can be overwhelming, making it easier to keep track with additional tools.

Use Advanced Search Options: Refine Your Searches for More Relevant Results

Twitter’s advanced search allows you to refine results with specific filters, making it easier to find relevant mentions. Filters include date ranges, locations, languages, and specific keywords.

Steps to Use

Access Twitter’s advanced search by clicking “Search Filters” after performing a basic search.

Add filters like:

Specific keywords or phrases in quotation marks (e.g., “Brandwise AI”).

Date ranges to focus on recent mentions.

Location filters to track mentions from specific regions.

3. Save your filtered searches for recurring use.

Why It’s Useful

It helps you uncover particular mentions and conversations that may be buried in general search results. It is ideal for tracking regional or campaign-specific mentions.

Limitations

It’s a manual process requiring regular attention to track new conversations.

Use Tools Like Brandwise to Automate the Process of Tracking Mentions

AI-powered tools like Brandwise automate tracking mentions, including tagged mentions, untagged references, hashtags, and related keywords. These tools use machine learning to monitor and analyze conversations in real time.

Steps to Use

Set up your Brandwise account and configure it to track mentions of your @username, brand name, and related hashtags.

Input keywords or phrases that are relevant to your business or campaigns.

Enable real-time notifications to stay updated on new mentions.

Use Brandwise’s dashboard to review categorized mentions, identify patterns, and prioritize responses.

Why It’s Useful

Saves time by automating mention tracking across a variety of sources. Captures indirect references and hashtags that manual methods might miss. It provides insights like sentiment analysis, helping you gauge public perception and prioritize essential interactions.

Limitations

It requires a subscription or free trial to access advanced features.

If you want to improve your brand’s social media comment tracking, consider using Brandwise. This powerful comment moderation tool automatically tracks social media mentions, helping brands quickly identify and respond to comments.

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5 Easy Ways to Track Twitter Mentions

1. Why Twitter Mentions Matter

Brands must track Twitter mentions to understand how people perceive their business and products. Mentions on Twitter can impact sales, as customers regularly evaluate brands by checking their Twitter pages before making purchases. For example, if customers see negative feedback on a brand’s Twitter page, they may not proceed with their purchase.

Tracking Twitter mentions is crucial for businesses aiming to engage with their audience, manage their reputation, and stay on top of relevant conversations. Here’s a detailed explanation of five effective ways to monitor mentions, starting with the recommended tool, Brandwise.

2. Use Brandwise (Recommended)

Brandwise is an advanced AI-powered tool simplifies social media management, including tracking Twitter mentions. It combines automation, intelligence, and ease of use to ensure you never miss a meaningful conversation.

How to Do It

Set Up Brandwise: Create a Brandwise account and input your Twitter account credentials.

Configure it to track mentions of your brand name, @username, hashtags, or related keywords.

Monitor Tagged and Untagged Mentions: Brandwise scans Twitter for tagged mentions (where your handle is included) and untagged mentions (where your brand or keywords are mentioned without tagging).

Automate Responses: Use Brandwise to set up automated replies for frequently asked questions.

Prioritize meaningful interactions: Like complaints or high-value customer queries.

Analyze Insights: Access Brandwise’s AI insights to identify recurring themes, customer sentiments, or trending questions. This information will refine your engagement strategy and improve your brand’s messaging.

Why It’s Effective

Tracks are mentioned automatically, saving time compared to manual methods.

Categorizes mentions based on sentiment, helping you address negative feedback quickly.

Generates intelligent replies, streamlining your social media workflow and maintaining consistency in responses.

Pro Tip

Leverage Brandwise’s advanced analytics to understand the frequency of mentions, top concerns, and how customers perceive your brand. These insights can inform marketing strategies and product development.

3. Set Up Alerts with Google Alerts

Google Alerts is a free and straightforward tool for tracking mentions of your brand across the web, including on Twitter.

How to Do It

Create Alerts: Visit Google Alerts and sign in with your Google account. Create alerts for your brand name, hashtags, or industry-specific keywords.

Customize Notifications: Choose the frequency of alerts (as they happen, daily or weekly). To refine the results, specify sources like news, blogs, or discussions.

Receive Alerts via Email: Google will send you an email whenever it detects a mention of your specified terms on Twitter or other platforms.

Why It’s Effective

It’s a free tool that provides regular updates on mentions of your brand. Alerts can be customized to focus on specific topics, helping you monitor your brand’s online presence beyond Twitter.

Limitations

Google Alerts doesn’t capture real-time mentions as efficiently as specialized tools like Brandwise. It also relies on public data, which may miss some tweets.

4. Leverage Twitter’s Advanced Search

Twitter’s built-in advanced search tool is ideal for finding untagged mentions or engaging in conversations relevant to your brand.

How to Do It

Access Advanced Search: Open Twitter and type your brand name, keywords, or hashtags into the search bar. Click on “Search Filters” to access advanced options.

Refine Your Results: Use quotation marks for exact matches (e.g., “Brandwise AI”)—narrow results by selecting date ranges, specific accounts, or languages.

Save Searches: Save common searches, such as your brand name or hashtags, to revisit them quickly.

Why It’s Effective

It helps you find conversations about your brand without being tagged. It also enables you to monitor discussions around specific campaigns, hashtags, or keywords.

Pro Tip

Regularly check your saved searches to stay updated on new conversations and trends.

5. Monitor Relevant Hashtags

Hashtags are a key way people talk about brands or industries on Twitter, even without directly tagging your handle.

How to Do It

Identify Popular Hashtags: List hashtags associated with your brand, campaigns, or industry (e.g., #Brandwise, #SocialMediaEngagement).

Use Tools for Monitoring: Set up custom columns in tools like TweetDeck to track specific hashtags in real-time. Regularly search for hashtags directly on Twitter to uncover related conversations.

Engage with Posts: Jump into hashtag conversations to increase your brand’s visibility. Use your brand’s hashtag consistently in your tweets to encourage others to join the conversation.

Why It’s Effective

Hashtag monitoring reveals broader conversations about your brand, industry, or niche. Allows you to engage with users who may not directly mention your brand but are interested in related topics.

Pro Tip

Create branded hashtags for campaigns or events to make tracking mentions and measuring impact easier.

Social listening tools go beyond Twitter to monitor mentions, hashtags, and conversations across multiple platforms.

How to Do It

Choose a Social Listening Tool: Use tools like Brandwise, Mention, or Hootsuite to set up tracking for your brand.

Set Up Keywords and Alerts: Input keywords, brand names, hashtags, or industry terms to monitor across platforms. Enable alerts for mentions so you’re notified of new conversations in real-time.

Analyze and Act: Use the insights these tools provide to understand audience sentiment and identify opportunities for engagement. To save time, automate responses to FAQs or repetitive inquiries.

Why It’s Effective

It automates the process of tracking mentions, saving time and effort. It consolidates data from multiple platforms into one dashboard, making managing large volumes of mentions easy.

Pro Tip

Combine automation with human interaction by reviewing flagged mentions for nuanced responses, ensuring your brand maintains a personal touch.

How to Get More Mentions on Twitter

Use Brandwise to Engage Smarter (Recommended)

Brandwise is a powerful social media management tool that helps you track mentions on Twitter effectively and engage smarter. It doesn’t just help you monitor mentions—it actively enhances engagement by ensuring you respond promptly and consistently. This builds trust and strengthens relationships, motivating users to mention your brand. Here’s how to use it to improve your Twitter mentions.

How to Do It

Automate Responses: Configure Brandwise to track mentions (tagged and untagged) and respond intelligently to user queries. Use its AI-driven insights to prioritize high-value interactions, like addressing customer complaints or thanking loyal followers.

Identify Trends and Patterns: Use Brandwise’s analytics to discover the themes, topics, and questions that drive the most engagement. Build campaigns around these insights to align with your audience’s interests.

Moderate and Respond Quickly: Brandwise automatically flags and hides negative comments, allowing you to focus on positive and productive conversations. Quick, thoughtful replies encourage users to mention your brand more often in the future.

Why It Works

Brandwise helps you monitor mentions and enhances engagement by ensuring you respond promptly and consistently. This builds trust and strengthens relationships, motivating users to mention your brand.

Pro Tip

Leverage Brandwise’s data to create campaigns or content that addresses trending topics or recurring customer concerns.

Create Shareable and Engaging Content

Getting more Twitter mentions isn’t just about being active on the platform. You must also create valuable content encourages users to engage with your brand. Here’s how to do it.

How to Do It

Post Relevant and Valuable Tweets: Share industry tips, insights, or humorous take that resonate with your audience. Use visuals like GIFs, infographics, or short videos to make your posts stand out.

Use Open-Ended Questions: Encourage conversations by asking questions that invite opinions or experiences. Example: “What’s the best customer service experience you’ve ever had? Let us know!”

Incorporate Trending Hashtags: Research trending hashtags in your niche and incorporate them into your tweets to reach a broader audience.

Why It Works

People are likelier to mention or tag you if your content resonates with them or encourages interaction. Shareable posts increase visibility and the likelihood of mentions.

Collaborate with Influencers or Partners

Partnering with influencers is a highly effective way to boost your brand's Twitter mentions.

How to Do It

Identify Relevant Influencers: Partner with influencers who align with your brand values and have an engaged following.

Launch Collaborative Campaigns: Work with influencers to create content, such as giveaways or reviews, encouraging their audience to mention your brand.

Encourage Tagging: Ask collaborators to tag your handle in their posts or use a branded hashtag for tracking mentions.

Why It Works

Influencers introduce your brand to a larger audience, boosting mentions organically through their endorsements.

Run Contests and Giveaways

Contests and giveaways are fun ways to increase engagement and mentions.

How to Do It

Design a Simple Contest. For example, “Tag @YourBrand and tell us why you love our product for a chance to win a gift!”

Promote Your Giveaway: Use paid ads or cross-platform promotion to drive traffic to your contest.

Incentivize Mentions: Offer extra entries for users who mention your brand or tag their friends in their tweets.

Why It Works

Contests and giveaways naturally encourage users to interact with and mention your brand while boosting visibility.

Provide Exceptional Customer Support

Monitoring and responding to customer inquiries and complaints on Twitter helps improve your brand’s public perception and increase mention over time.

How to Do It

Monitor Mentions Regularly: Respond quickly to questions, complaints, or praise. A fast response time shows customers you care.

Personalize Interactions: Address users by name and tailor responses to their needs.

Celebrate Positive Feedback: Retweet and reply to positive mentions to amplify their reach and encourage others to share similar experiences.

Why It Works

Exceptional customer service builds loyalty and encourages happy customers to share their experiences, increasing positive mentions.

Talk about Brandwise

Brandwise is an intelligent social media management tool. At its core is an advanced AI that continuously learns and improves, automatically moderating comments on ads and posts while generating intelligent replies to comments and messages. This powerful tool streamlines workflow by consolidating social media interactions in one place and provides valuable AI-driven insights, identifying top FAQs and concerns to enhance customer engagement strategies.

For brands struggling with high-volume social media interactions, Brandwise offers an efficient solution to automatically hide negative comments, provide AI-generated responses, and gain a deeper understanding of customer engagement patterns. Try our social media engagement software for free for 7 days to grow your social media accounts rapidly!

Brand awareness measures how familiar your target audience is with your brand. When someone hears your brand’s name and recognizes it or can identify your brand by its products or visual logo, this illustrates brand awareness. On social media, brand awareness goes beyond tracking mentions of your brand’s name. It includes understanding how your business compares to competitors and the overall sentiment of social media conversations about your brand. Tracking brand awareness on social media can help you identify how your marketing efforts impact business recognition over time and uncover improvement opportunities to enhance customer engagement.

Measuring brand awareness can feel overwhelming in the vast world of social media. However, breaking it down into manageable steps will make the process easier. First, track how many people directly mention your brand and assess the overall sentiment of these conversations. Next, examine how your brand compares to competitors. Lastly, analyze how brand awareness impacts your business goals, such as sales or lead generation.