Top 10 Free Tools for Social Media Management in 2025

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Brand awareness is crucial to any business's marketing strategy, and social media is one of the best places to build it. However, measuring brand awareness on social media can be a complex task. Social media is like a bustling city; your brand's presence on these platforms is like its footprint in these bustling metropolises.

The larger your footprint, the more likely people will recognize your brand when they come across it online. But, how to measure brand awareness on social media? Some free tools for social media management can help you measure your brand awareness on social media. This post will cover the top ten free social media management tools for 2025.

Brandwise is one platform that can help you get a handle on your social media metrics, including brand awareness.

Social media management involves creating, scheduling, analyzing, and engaging with content shared on social media platforms. It’s a strategic approach that ensures a brand’s online presence remains active, engaging, and aligned with its goals. In today’s digital-first world, social media is no longer just an additional marketing channel—it’s a critical touchpoint for building relationships with customers, increasing brand awareness, and driving revenue.

Content Creation

Developing engaging posts, stories, videos, and other multimedia content tailored to specific platforms like Instagram, TikTok, Facebook, and LinkedIn. To maintain consistency, align content with the brand’s tone, values, and messaging.

Scheduling and Publishing

Planning when and where content will be posted to maximize visibility and engagement. Utilizing tools to automate posting, saving time, and ensuring consistency.

Engagement

Responding to real-time comments, messages, and mentions to foster connections with the audience. Engaging with followers through interactive features like polls, live streams, and Q&A sessions.

Monitoring and Analysis

Tracking metrics such as likes, shares, comments, click-through rates, and follower growth to measure the effectiveness of campaigns. Using insights to refine strategies and improve content performance.

Growing Competition

With millions of businesses vying for attention on platforms like Instagram, Facebook, and TikTok, standing out requires a strategic and consistent approach to social media management.

Increased Audience Expectations

Consumers expect personalized, timely, and meaningful interactions on social platforms. A well-managed social media presence helps meet these expectations and fosters trust.

A Powerful Marketing Tool

Social media drives brand awareness, website traffic, and lead generation, often cheaper than traditional advertising methods.

Platform Diversity

With the rise of niche platforms like Threads and BeReal alongside giants like Instagram and TikTok, managing multiple platforms efficiently is crucial for reaching diverse audiences.

Data-Driven Strategies

Social media management tools provide valuable insights that allow businesses to tailor their content and strategies to what resonates most with their audience.

Despite its benefits, social media management comes with challenges, especially for brands managing multiple platforms or high engagement levels:

Time-Intensive Tasks

Creating content, scheduling posts, and monitoring engagement can take time and resources.

Consistency Across Platforms

Each platform requires a unique content format, tone, and engagement strategy approach.

Handling High-Volume Interactions

Responding to hundreds or thousands of comments and messages can be overwhelming, especially during campaigns or viral posts.

Negative Interactions

Managing spam, negative comments, or trolls while maintaining a professional image is a delicate balance.

Social media management tools address these challenges by automating repetitive tasks, consolidating workflows, and providing actionable insights. They allow businesses to:

Save Time

Automate scheduling, posting, and even comment moderation.

Increase Efficiency

Manage multiple platforms from a single dashboard.

Improve Engagement

Respond quickly to messages and comments using centralized tools.

Enhance Strategy

Use analytics to understand what works and refine content strategies.

By integrating tools like Brandwise, businesses can go beyond the basics of management and equip the potential of AI to moderate comments, provide intelligent responses, and identify customer engagement trends.

How Does Social Media Monitoring Work

How to Find Unlinked Brand Mentions

How to Find Mentions on Instagram

Benefits of Social Media Monitoring

How to See Mentions on Facebook

How to Check Mentions on TikTok

Social media management tools let you schedule posts across multiple platforms in advance, ensuring consistent and timely content delivery.

Why it matters

Consistency: Regular posting keeps your audience engaged and improves algorithm favorability.

Time Management: Instead of posting manually, you can plan and schedule content in bulk.

Global Reach: Schedule posts to target different time zones and maximize audience visibility.

An example of a tool that excels in this area is Hootsuite. This platform enables users to schedule posts for Instagram, Facebook, Twitter/X, LinkedIn, and YouTube from one centralized calendar.

Analytics and reporting features track performance metrics such as likes, shares, comments, reach, and engagement rates, providing insights into the effectiveness of your campaigns.

Why it matters

Data-Driven Decisions: Understand what content works best and refine your strategy accordingly.

Identify Trends: Spot patterns in audience behavior to align content with their preferences.

Measure ROI: Evaluate the success of paid campaigns and organic efforts.

An example of a tool that excels in this area is Later. Its analytics dashboard offers post-performance insights and follower growth trends, helping brands identify what resonates with their audience.

Respond to Your Audience to Boost Engagement

Comment and message moderation features centralize the management of comments and direct messages, allowing you to respond quickly and efficiently.

Why it matters

Engagement: Responding promptly improves customer satisfaction and builds brand loyalty.

Spam Management: Filters and hides negative or irrelevant comments to maintain a professional image.

Efficiency: Consolidates interactions across platforms into one inbox, saving time.

An example of a tool that excels in this area is Brandwise. It uses AI to moderate comments, automatically hide negative interactions, and generate intelligent responses, making high-volume management effortless.

Collaborate with Your Team to Improve Performance

Team collaboration features enable multiple team members to collaborate on social media tasks like content creation, scheduling, and responding to messages.

Why it matters

Workflow Efficiency: Assign tasks, share updates, and review posts within the tool.

Approval Processes: Ensure all content meets brand standards before publishing.

Transparency: Track who’s responsible for specific tasks or interactions.

An example of a tool that excels in this area is Zoho Social. It allows teams to work collaboratively by assigning roles, leaving comments, and managing approvals.

Find Insights Faster with AI Features

AI-driven insights leverage artificial intelligence to analyze audience behavior, predict trends, and suggest content strategies.

Why it matters

Predictive Analytics: Anticipate audience needs and preferences to stay ahead of trends.

Content Optimization: AI suggests post formats, captions, or hashtags to maximize engagement.

Actionable Insights: Identify top FAQs or customer concerns to tailor your messaging.

An example of a tool that excels in this area is Brandwise. It identifies recurring themes in comments and messages, providing businesses with valuable insights to refine their customer engagement strategy.

Manage All Your Accounts in One Place

Multi-platform management features let you manage multiple social media accounts and platforms from a single dashboard.

Why it matters

Time Efficiency: Switch between accounts without logging in and out of individual platforms.

Consistency Across Platforms: Maintain a cohesive brand voice and presence across all channels.

Centralized Control: Oversee all social media activities in one place for better organization.

An example of a tool that excels in this area is Buffer. It lets you manage accounts on Instagram, Facebook, Twitter/X, LinkedIn, and Pinterest from one easy-to-use interface.

Plan Your Visual Content for Maximum Impact

Visual content planning tools provide a visual calendar or drag-and-drop tools to plan content layouts and campaigns.

Why it matters

Better Organization: See your entire content strategy at a glance.

Campaign Management: Align posts with specific themes, holidays, or events.

Aesthetic Consistency: This is especially useful for visually driven platforms like Instagram and Pinterest.

An example of a tool that excels in this area is Planoly. It offers a drag-and-drop grid planner to design and organize Instagram feeds for aesthetic appeal.

Optimize Your Posts with Hashtag and Keyword Tools

Hashtags and keyword optimization features suggest hashtags and keywords to increase post discoverability and reach.

Why it matters

Boost Visibility: Helps content reach a broader audience by improving searchability.

Stay Relevant: Align your posts with trending topics or popular hashtags.

SEO Benefits: Optimizes captions and posts for platform algorithms and search engines.

An example of a tool that excels in this area is Later. Its hashtag suggestion tool helps users find relevant hashtags for their posts to increase reach and engagement.

Keep Track of Campaign Performance

Campaign performance tracking features monitor the success of paid and organic campaigns, offering real-time performance insights.

Why it matters

Budget Optimization: Identify which campaigns deliver the best ROI.

Refinement: Use performance data to improve future campaigns.

Impact Measurement: Track clicks, conversions, and sales generated through social media efforts.

An example of a tool that excels in this area is Sprout Social. It provides detailed reports on campaign performance, including audience demographics and ad efficiency.

Get New Content Ideas with Automated Suggestions

Automated content suggestions recommend content ideas based on audience interests, seasonal trends, or viral topics.

Why it matters

Inspiration: Ensures your content stays fresh and engaging.

Time Savings: Reduces brainstorming time for new content ideas.

Relevance: Keeps your brand aligned with current trends and audience preferences.

An example of a tool that excels in this area is HubSpot’s social tool. It suggests trending content ideas and formats tailored to your audience’s behavior.

Brandwise is an intelligent social media management tool. At its core is an advanced AI that continuously learns and improves, automatically moderating comments on ads and posts while generating intelligent replies to comments and messages. This powerful tool streamlines workflow by consolidating social media interactions in one place and provides valuable AI-driven insights, identifying top FAQs and concerns to enhance customer engagement strategies.

For brands struggling with high-volume social media interactions, Brandwise offers an efficient solution to automatically hide negative comments, provide AI-generated responses, and gain a deeper understanding of customer engagement patterns. Try our social media engagement software for free for 7 days to grow your social media accounts rapidly!

Sprout Social provides a free trial unlocks its advanced social media tools for 30 days. The robust platform offers a unified inbox for managing all social media messages, post scheduling and publishing for platforms like Facebook, Instagram, Twitter, and LinkedIn, and comprehensive analytics to track engagement and audience growth. Best for businesses looking for advanced analytics and team collaboration features, Sprout Social’s reporting tools are unmatched, providing detailed insights into audience demographics and engagement patterns. Although primarily a paid tool, its free trial offers a great introduction to its capabilities.

Agorapulse offers a forever free plan that allows users to manage up to three social profiles. Key features include content scheduling and publishing, a social inbox to manage comments, messages, and mentions across platforms, and basic analytics and reporting tools to measure performance. Best for small businesses and teams, Agorapulse’s easy-to-use interface makes it simple to collaborate on social media marketing efforts. The unified inbox feature makes it easy to stay on top of interactions, ensuring no customer query is missed.

4. Mention (Free Plan): Real-Time Monitoring for Brand Reputation

Mention’s free plan allows one user to monitor up to 1,000 monthly mentions. Key features include real-time social media monitoring for brand mentions and keywords, alerts for tracking competitors and industry trends, and basic analytics to understand how your brand is being discussed online. Best for brands that want to monitor online reputation and engage with audiences actively, Mention excels in brand monitoring, making it invaluable for tracking sentiment and staying ahead of industry conversations.

Talkwalker’s free plan allows users to monitor up to 100 monthly mentions. Key features include social listening for brand mentions and trending topics, sentiment analysis to gauge audience perception, and essential reporting tools for tracking campaign performance. Best for businesses prioritizing social listening and reputation management, Talkwalker’s robust listening capabilities allow businesses to stay informed about brand-related discussions across multiple channels.

6. Sendible (Free Trial): Customizable Dashboards for Diverse Marketing Needs

Sendible offers a 14-day free trial that unlocks all features. Key features include multi-platform post scheduling and publishing, customizable dashboards to track engagement and performance metrics, and content suggestions based on trends and audience preferences. Best for agencies managing multiple clients’ social media accounts, Sendible’s focus on customization makes it a versatile choice for businesses with diverse social media needs.

Meltwater’s forever free plan allows one user to monitor up to 1,000 monthly mentions. Key features include advanced social listening to track brand mentions and competitor activity, campaign performance tracking with detailed analytics, and audience sentiment analysis to understand customer feedback. Best for large businesses that need comprehensive monitoring and reporting, Meltwater’s extensive database and AI-driven insights provide a competitive edge for tracking industry trends and audience behavior.

Cyfe offers a forever-free plan with basic features. Key features include an all-in-one dashboard for tracking social media, website traffic, and sales; custom widgets for monitoring specific metrics across platforms; and rudimentary analytics to evaluate social media performance. Cyfe consolidates social media metrics with other business data, providing a comprehensive performance overview for businesses looking for a holistic view of their marketing and sales efforts.

Hootsuite’s forever free plan allows users to manage up to three social profiles. Features include scheduling up to five posts at a time, basic analytics to track engagement and follower growth and post recommendations based on performance. Best for small businesses and beginners needing a reliable scheduling tool, Hootsuite’s ease of use and multi-platform compatibility make it a go-to tool for small-scale social media management.

Buffer’s forever-free plan allows one user to manage up to three social accounts. Key features include scheduling posts for up to three social accounts, tracking basic engagement metrics like clicks, shares, and comments, and a “Top Post” feature highlighting your best-performing content. Best for solopreneurs and small teams focused on simple scheduling and analytics, Buffer’s intuitive design makes it an ideal choice for businesses starting with social media management.