5 Best Hootsuite Alternatives in 2025

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Brand awareness is a goal of many social media marketers. Tracking and analyzing engagement data to understand your brand's performance on social media is crucial to measuring and increasing brand awareness. So, How to measure brand awareness on social media? There are many tools you can use to help with this process. Hootsuite is one of the most popular social media management software applications. However, it’s not the only option.

If you’ve outgrown Hootsuite or want to find an alternative that better fits your needs, this guide will help. Below, we’ll discuss how to measure brand awareness on social media and explore some of the best Hootsuite alternatives for 2025.

Brandwise’s social media engagement software can help you measure and analyze brand awareness on social media. Our tools allow you to track the performance of your posts, uncover deep insights about your audience, and monitor the performance of your competitors.

What Is Hootsuite?

Social media scheduling helps you map a posting strategy that aligns with your business goals and audience preferences. Instead of posting content randomly, you can create structure and ensure consistency so your followers know when to expect updates. This can help boost engagement, as people are more likely to interact with posts when they appear regularly. Scheduling also allows you to maintain a steady presence while reducing the daily time commitment to manage social media. You can even create a backlog of content that will post automatically so you can take breaks from social media without disrupting your online performance.

Hootsuite is one of the most well-known and widely used social media management platforms, designed to help businesses, marketers, and individuals streamline their social media strategies. It acts as a centralized hub where users can manage multiple social media accounts, schedule posts, monitor engagement, and analyze performance—all from one dashboard. Since its launch in 2008, Hootsuite has become a go-to tool for organizations looking to optimize their social media efforts efficiently.

Key Features of Hootsuite

Hootsuite allows users to plan and schedule posts across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. With a few clicks, users can:

Queue content for specific dates and times.

Set up recurring posts to maintain consistent engagement.

Create and visualize content plans using the built-in content calendar.

Why It’s Important

This feature ensures that businesses maintain a regular posting schedule, increasing visibility and audience engagement without needing constant manual effort.

2. Engagement Tracking

Hootsuite enables users to monitor and manage interactions across various social media platforms. Users can:

Track brand mentions, hashtags, and keywords.

Respond to direct messages and comments directly from the dashboard.

Analyze engagement metrics to identify high-performing content.

Why It’s Important

It simplifies interaction management, making it easy for businesses to stay connected with their audience and respond promptly to inquiries or feedback.

3. Analytics and Reporting

One of Hootsuite’s core strengths is its ability to provide detailed insights into social media performance. Users can:

Measure key metrics like impressions, reach, clicks, and conversions.

Generate customizable reports to evaluate campaign success.

Compare performance across different social media platforms.

Why It’s Important

Data-driven decisions are critical in social media marketing. Hootsuite’s analytics feature helps users identify what works and what doesn’t, enabling them to refine their strategies for better results.

4. Team Collaboration

Hootsuite supports team-based social media management by offering features like:

• Role assignments for team members.

• Collaboration tools to coordinate posts and campaigns.

• Approval workflows to maintain consistency and quality.

Why It’s Important

This is especially useful for medium to large organizations with multiple people or departments managing social media.

5. Third-Party Integrations

Hootsuite integrates with a variety of tools and platforms, including:

Canva for graphic design.

Google Drive and Dropbox for content storage.

Trello and Asana for project management.

Why It’s Important

These integrations enhance productivity by allowing users to access additional functionalities without leaving the platform.

Why Do Businesses Look for Hootsuite Alternatives?

While Hootsuite is a robust platform, it may not meet the needs of every business or individual. Here are some reasons why users might seek alternatives:

1. Cost

Hootsuite’s pricing plans can be expensive, especially for small businesses or freelancers. The platform charges a premium for features like analytics and team collaboration, which can be a barrier for those on a tight budget.

2. Complexity

For beginners or small teams, Hootsuite’s interface can feel overwhelming. Navigating through its numerous features may require a learning curve, which can be time-consuming.

3. Limited Advanced Features

While Hootsuite excels in essential social media management, it lacks advanced features like:

AI-powered comment moderation.

Sentiment analysis.

Highly customizable engagement tools tailored for specific business needs.

4. Engagement Gaps

Hootsuite’s comment and interaction management features are less advanced than some specialized tools. This can be a limitation for businesses managing high volumes of comments or seeking detailed engagement insights.

5. Focus on Posting Over Engagement

Hootsuite primarily focuses on scheduling and analytics but doesn’t offer innovative features for direct engagement, such as AI-generated replies or comment categorization.

How Does Social Media Monitoring Work

How to Find Unlinked Brand Mentions

How to Find Mentions on Instagram

Benefits of Social Media Monitoring

How to See Mentions on Facebook

How to Check Mentions on TikTok

Features to Look for in Hootsuite Alternatives

When managing social media for a business, you want to connect with your audience and encourage dialogue. But what happens when the comments start to pile up? Handling comments manually can be overwhelming for businesses managing high volumes of social media interactions. Tools with advanced moderation capabilities ensure that harmful or irrelevant comments are automatically managed without impacting brand reputation.

Features to Look For

AI-Powered Moderation: Tools should automatically detect and hide spam or negative comments.

Automated Responses: Platforms that generate intelligent replies to frequently asked questions save time and enhance engagement.

Sentiment Analysis: The ability to analyze the tone of comments helps businesses understand audience sentiment and address concerns effectively.

Example

Brandwise uses AI to automatically moderate comments on ads and posts, generating intelligent responses while ensuring that inappropriate comments are hidden.

Social media scheduling is the backbone of any management platform. The ability to plan and publish posts across multiple platforms from one place ensures consistency and saves time.

Features to Look For

Multi-Platform Posting: Tools should support all major social media platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Content Calendar: Visual calendars make organizing and adjusting your posting schedule easy.

Time Optimization: Some platforms suggest the best times to post based on audience activity.

Example

Buffer provides an intuitive content calendar that simplifies scheduling and allows users to visualize their social media strategy.

Data-driven decision-making is crucial in social media marketing. Analytics tools provide insights into what works and doesn’t, allowing businesses to refine their strategies.

Features to Look For

Engagement Metrics: Track likes, comments, shares, and clicks for each post.

Audience Behavior: Analyze when your audience is most active and what content they engage with the most.

Customizable Reports: Tools that generate tailored reports for specific campaigns or goals make it easier to track progress.

Example

Sprout Social offers detailed analytics, including audience behavior insights and campaign performance metrics.

Boost Your Productivity With a User-Friendly Interface

A cluttered or overly complex interface can hinder productivity. Tools with intuitive designs ensure that users can focus on managing social media instead of navigating through complicated dashboards.

Features to Look For

Ease of Navigation: Simple and clean interfaces that prioritize frequently used features.

Quick Onboarding: Tutorials and guided setups help new users get started quickly.

Customizable Dashboards: The ability to tailor the layout to your workflow improves efficiency.

Example

Later offers a visually appealing and user-friendly dashboard, making it particularly popular for managing visual content on Instagram and Pinterest.

Improve Teamwork and Collaboration With Enhanced Collaboration Features

For businesses with multiple team members managing social media, collaboration tools streamline workflows and prevent miscommunication.

Features to Look For

Role-Based Permissions: Assign roles like admin, editor, or viewer to team members for better control.

Task Assignment: Tools that allow users to assign tasks within the platform improve collaboration.

Approval Workflows: Content approval features ensure consistency and quality in published posts.

Example

Agorapulse excels in collaboration, providing task assignments, and managing roles for teams.

Agorapulse Alternatives

Track Mentions on Twitter

Best Social Media Search Tool

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Free Tools for Social Media Management

Social Media Monitoring Strategy

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Sprout Social Alternative

Top 5 Hootsuite Alternatives in 2025

Brandwise is an impressive social media management tool for brands facing high volumes of interactions on social media. With its AI-powered comment moderation features, Brandwise helps businesses automatically manage comments on posts and ads to improve brand sentiment and engagement quickly. Instead of stressing over negative comments, brands can use the intelligent insights from Brandwise to improve their engagement strategies and focus on responding to customers to boost brand awareness.

2. Buffer: The Simple Solution for Monitoring Brand Awareness

Buffer is an easy-to-use social media management tool that helps brands schedule posts and monitor social media performance. With Buffer, businesses can quickly check brand awareness performance data without complicated features or confusing terminology. The affordable brand awareness tool is perfect for freelancers or small businesses looking to improve their social media presence on a budget.

Sprout Social takes a data-driven approach to social media management. The platform offers comprehensive analytics and reporting features to help users track performance over time. With Sprout Social, businesses can get detailed insights into how their audience responds to social media posts. This allows brands to strategize their social media efforts to improve brand awareness and engagement over time.

4. Later: The Visual Content-Focused Brand Awareness Tool

Later, it specializes in helping brands improve their social media presence on visual platforms like Instagram and Pinterest. With Later, businesses can create a visually appealing feed that helps enhance brand awareness and attract new followers. The brand awareness tool also provides insights into how individual posts perform so businesses can improve their social media strategies over time.

Agorapulse is an all-in-one social media management tool that helps businesses monitor, manage, and report on brand awareness metrics. The platform's unified inbox feature allows users to manage all their social media interactions in one place. This helps brands stay on top of essential comments and messages and avoid missing opportunities to improve brand sentiment and awareness.

Brand awareness is the extent to which consumers recognize a brand. It measures how well a business's target audience knows its name, logo, products, and services. Brand awareness exists on a spectrum, ranging from customers recognizing a brand when they see it to the point where it is so familiar that it no longer needs an introduction.

For example, if you asked a group of people about "social media management," there's a good chance that many would mention "Hootsuite." This is because Hootsuite has been around for a long time and has built a strong presence on social media and search engines.

Brand awareness is a key metric for gauging the effectiveness of your social media marketing strategy. The higher the brand awareness, the easier it will be to achieve your other social media marketing goals — like increasing sales, generating leads, and boosting website traffic. That's because a social media audience that knows and trusts your brand will be much more likely to engage with your content, convert on your offers, and share your posts with their networks.

Furthermore, measuring brand awareness on social media can help you uncover valuable insights about your target audience. For instance, tracking the changes in your brand awareness on social media over time can help you identify how a rebranding, new product launch, or marketing campaign has affected your business’s reputation.

Brandwise is an intelligent social media management tool. At its core is an advanced AI that continuously learns and improves, automatically moderating comments on ads and posts while generating intelligent replies to comments and messages. This powerful tool streamlines workflow by consolidating social media interactions in one place and provides valuable AI-driven insights, identifying top FAQs and concerns to enhance customer engagement strategies.

For brands struggling with high-volume social media interactions, Brandwise offers an efficient solution to automatically hide negative comments, provide AI-generated responses, and gain a deeper understanding of customer engagement patterns. Try our social media engagement software for free for 7 days to grow your social media accounts rapidly!