Consider you’ve been diligently posting on social media, growing your following, and nurturing relationships with your audience. But when you check your social media analytics, you find no improvement in your brand awareness. What gives? Understanding how to measure brand awareness on social media goes beyond the basic metrics.
It’s about analyzing the correct data, tracking your progress over time, and uncovering the insights that will help you improve. In this guide, we’ll help you start your brand awareness journey by outlining how to measure brand awareness on social media.
Then, we’ll introduce you to Sendible and its features for tracking brand awareness. Finally, we’ll explore the best sendible alternatives for social media analytics and reporting so you can choose the right tool for you.
What is Sendible?
Sendible is a leading social media management platform designed to help businesses, marketers, and agencies manage their social media presence efficiently. It consolidates various tasks—scheduling, publishing, monitoring, and reporting—into a user-friendly interface.
Social Media Scheduling and Publishing
Sendible shines when it comes to social media scheduling and publishing. The platform allows you to plan, create, and schedule posts across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn. You can even use a drag-and-drop content calendar to visualize and organize campaigns.
Content Management
Sendible offers features like content queues and post recycling to keep your feed active. The platform also supports multimedia content for engaging posts, including images, videos, and GIFs.
Social Listening and Monitoring
With Sendible, you can monitor brand mentions, keywords, and trends to stay updated on what people say about your brand. The platform lets you engage with customers in real-time through a unified inbox for messages and comments.
Analytics and Reporting
Sendible provides detailed insights into post performance, audience engagement, and campaign ROI. You can create customizable reports for stakeholders and clients to demonstrate campaign success.
Team Collaboration
Sendible allows you to assign tasks to team members and track their progress within the platform. You can also streamline workflows by managing multiple client accounts in one dashboard.
Why Businesses Use Sendible
Sendible has gained popularity due to its versatility and wide range of features, making it a go-to choice for businesses and agencies aiming to enhance their social media strategies.
Primary Benefits
Sendible’s primary benefits include:
Centralized Management
With Sendible, you can manage multiple social media accounts and platforms from a single interface, saving time and effort. Sendible is ideal for agencies handling numerous clients or businesses with diverse social media needs.
Improved Efficiency
Sendible automates repetitive tasks like scheduling posts and recycling content, allowing marketers to focus on strategy.
Data-Driven Decisions
With robust analytics and reporting tools, businesses can track what works and refine their strategies for better results.
Real-Time Engagement
Sendible lets you monitor and respond to customer comments and messages in real-time, enhancing customer relationships and brand loyalty.
Example Use Case
A marketing agency uses Sendible to manage the social media accounts of five clients. The platform enables the agency to schedule posts, generate performance reports, and monitor brand mentions for all clients in one place, significantly reducing the workload.
Limitations of Sendible
While Sendible is a powerful tool, it’s not perfect. Depending on your specific needs, its limitations might prompt you to explore alternatives.
Common Drawbacks
Sendible’s common drawbacks include:
Limited Automation
Although it offers scheduling and content recycling, it lacks advanced AI-driven automation, such as intelligent comment moderation or AI-generated replies.
Pricing
Sendible’s advanced features are often locked behind higher-tier plans, making it less accessible for small businesses or startups with tight budgets.
Complexity for Beginners
The platform’s extensive features can overwhelm users new to social media management tools.
Integration Gaps
Sendible integrates with many platforms but may not support niche tools or workflows specific to certain industries.
Example of a Challenge
A small e-commerce brand finds Sendible’s higher-tier plans too expensive and struggles with its lack of advanced comment moderation features, which are critical for managing customer interactions on high-traffic posts.
Brandwise offers advanced AI-driven solutions for managing social media interactions at scale in a single platform. This intelligent moderation tool automatically hides negative comments to optimize customer engagement while generating AI-driven replies to save time and enhance response quality.
For brands struggling with high-volume social media interactions, Brandwise offers an efficient solution to automatically hide negative comments, provide AI-generated responses, and gain a deeper understanding of customer engagement patterns. Try our social media engagement software for free for 7 days to grow your social media accounts rapidly!
2. Hootsuite
Hootsuite is a widely used platform that offers robust scheduling, analytics, and monitoring capabilities across multiple social media platforms.
Key Features
Schedule posts across multiple accounts with a calendar view.
Monitor brand mentions and hashtags using social listening tools.
Sprout Social’s focus on collaboration and detailed analytics makes it ideal for teams and agencies.
Best For
Enterprises and agencies managing multiple accounts with a focus on performance tracking.
4. Buffer
A simple, affordable scheduling tool with essential features for small businesses and startups.
Key Features
Easy-to-use scheduling interface with content previews.
Analytics for engagement tracking and post-performance.
Browser extensions for quick scheduling from web content.
Why It’s a Strong Alternative
Buffer offers simplicity and affordability, making it accessible for small businesses or solo entrepreneurs.
Best For
Budget-conscious businesses with basic social media needs.
5. Zoho Social
A social media management tool that integrates smoothly with the Zoho ecosystem.
Key Features
Comprehensive post-scheduling and performance tracking.
Integration with Zoho CRM for lead management.
Customizable reports to analyze campaign success.
Why It’s a Strong Alternative
Zoho Social is perfect for businesses already using Zoho’s suite of tools, offering smooth workflow integration.
Best For
Businesses looking for CRM integration alongside social media management.
6. Agorapulse
Agorapulse emphasizes simplicity in social media management while providing robust analytics.
Key Features
Unified inbox for all social interactions.
Advanced analytics to track content and engagement performance.
Competitor analysis for benchmarking.
Why It’s a Strong Alternative
Agorapulse’s all-in-one solution for engagement and analytics makes it ideal for teams seeking simplicity.
Best For
Agencies managing multiple client accounts or social media teams.
7. SocialBee
SocialBee focuses on content categorization and automation for better engagement.
Key Features
Categorized content scheduling for organized posting.
Evergreen content recycling for consistent engagement.
Customizable posting schedules tailored to each platform.
Why It’s a Strong Alternative
SocialBee’s focus on content automation makes it ideal for marketers focused on long-term audience engagement.
Best For
Content marketers and solopreneurs.
8. Later
Later, it specializes in managing visual content, making it perfect for Instagram and Pinterest.
Key Features
Drag-and-drop visual planner for Instagram posts.
Linkin.bio is used to drive traffic to websites from Instagram.
Comprehensive analytics for visual content performance.
Why It’s a Strong Alternative
Later’s focus on visual platforms makes it the go-to choice for creators and brands prioritizing aesthetics.
Best For
Brands focused on Instagram and Pinterest marketing.
9. MeetEdgar
A content automation tool designed to maximize the value of evergreen content.
Key Features
Automatically recycles evergreen posts for consistent engagement.
Content library for easy access and organization.
Intelligent scheduling for optimized posting times.
Why It’s a Strong Alternative
MeetEdgar’s focus on automation and content reuse saves time and ensures consistent engagement.
Best For
Small businesses and solo entrepreneurs.
10. SendPilot
A specialized tool for repurposing content and automating social media campaigns.
Key Features
AI-driven content creation from blog posts and articles.
Automated scheduling for consistent posting.
It is ideal for small businesses looking to save time on content creation.
Why It’s a Strong Alternative
SendPilot simplifies content repurposing, helping businesses maximize their existing resources.
Best For
Small businesses and marketers repurposing long-form content.
What to Look Out for When Choosing the Right Alternative
Define Your Social Media Management Goals
Before choosing a tool, identifying what you want to achieve with your social media strategy is essential.
Content Scheduling and Automation
Why It’s Important
If your primary goal is to save time, look for a tool that excels at automating post-scheduling and content recycling.
Example
SocialBee is an excellent choice for evergreen content automation, while Buffer is ideal for straightforward scheduling.
Engagement and Interaction
Why It’s Important
Tools like Brandwise excel in managing comments and interactions through AI-powered moderation and intelligent replies.
Example
If you deal with high interaction volumes and need to filter negative comments or automate replies, Brandwise offers unmatched efficiency.
Analytics and Insights
Why It’s Important
Analytics help you track the success of your campaigns and refine your strategy.
Example
Sprout Social and Hootsuite provide advanced analytics and reporting, making them ideal for data-driven marketers.
Multi-Platform Management
Why It’s Important
Businesses managing multiple social channels need tools that support diverse platforms.
Example
Hootsuite and Agorapulse support a wide range of networks, ensuring smooth management from a single dashboard.
Evaluate Key Features
Not all tools offer the same features, so prioritize the ones that align with your needs.
Automation Capabilities
What to Look For
Tools that streamline repetitive tasks, like automated scheduling, comment moderation, and content recycling.
Example
Brandwise automates comment moderation and replies, while MeetEdgar focuses on reusing evergreen content.
Social Listening
What to Look For
The ability to monitor mentions, hashtags, and brand sentiment across platforms.
Example
Sendible and Sprout Social provide excellent social listening features for reputation management.
Collaboration Tools
What to Look For
If you’re part of a team or agency, prioritize tools with task assignments, approval workflows, and shared dashboards.
Example
Sprout Social and Agorapulse are ideal for collaborative environments.
CRM Integration
What to Look For
Tools that integrate with customer relationship management (CRM) platforms for streamlined lead tracking.
Example
Zoho Social is perfect for businesses that are already using Zoho’s ecosystem.
Consider Budget and Pricing Plans
Free vs. Paid Plans
Free plans often have limited features but are ideal for small businesses or beginners.
Example: Buffer offers a free plan for basic scheduling, while Brandwise provides a free 7-day trial to test its advanced features.
Long-Term Costs
Assess whether the tool fits your budget as your needs grow.
Example: Hootsuite and Sprout Social are premium tools with higher pricing but offer robust features for growing businesses.
Value for Money
Evaluate whether the features you’re paying for align with your needs.
Example: Brandwise offers advanced automation and engagement tools, making it a high-value option for businesses handling high interaction volumes.
Assess Ease of Use
User-Friendly Interface
Choose a simple, intuitive design tool to minimize the learning curve. Example: Buffer and Later are known for their beginner-friendly interfaces, while Brandwise’s streamlined dashboard simplifies comment moderation.
Mobile Compatibility
A mobile-friendly platform ensures you can manage social media on the go. Example: Tools like Later and Zoho Social have mobile apps for convenient management.
Test the Tools Before Committing
Free Trials and Demos
Use free trials to explore the features and evaluate how well the tool meets your needs.
Example: Brandwise offers a 7-day free trial, allowing users to experience its AI-driven comment moderation and analytics.
Evaluate Performance
Test the tool’s ability to handle your specific tasks, such as automating replies or analyzing engagement metrics.
Check Customer Support and Resources
Availability of Support
Ensure the tool provides responsive customer support for troubleshooting issues.
Example: Brandwise offers support to help users maximize its features, while other tools may provide live chat or email assistance.
Educational Resources
Look for tools that offer tutorials, guides, or webinars to help u
Why Is Brand Awareness on Social Media Important?
Brandwise is an intelligent social media management tool. At its core is an advanced AI that continuously learns and improves, automatically moderating comments on ads and posts while generating intelligent replies to comments and messages. This powerful tool streamlines workflow by consolidating social media interactions in one place and provides valuable AI-driven insights, identifying top FAQs and concerns to enhance customer engagement strategies.
For brands struggling with high-volume social media interactions, Brandwise offers an efficient solution to automatically hide negative comments, provide AI-generated responses, and gain a deeper understanding of customer engagement patterns. Try our social media engagement software for free for 7 days to grow your social media accounts rapidly!
Try Brandwise's Social Media Engagement Software for Free for 7 Days
Social media is one of the top channels for reaching and engaging with potential customers. Research shows that 54% of people use social media to research products. As such, boosting brand awareness on social media can help you attract more prospects and improve your business’s sales. Measuring brand awareness on social media can also help you understand the effectiveness of your social media strategy and uncover areas for improvement. With more social media interactions, you can enhance your customer engagement and create better experiences for your prospects.
Brandwise is an intelligent social media management tool. At its core is an advanced AI that continuously learns and improves, automatically moderating comments on ads and posts while generating intelligent replies to comments and messages. This powerful tool streamlines workflow by consolidating social media interactions in one place and provides valuable AI-driven insights, identifying top FAQs and concerns to enhance customer engagement strategies.
For brands struggling with high-volume social media interactions, Brandwise offers an efficient solution to automatically hide negative comments, provide AI-generated responses, and gain a deeper understanding of customer engagement patterns. Try our social media engagement software for free for 7 days to grow your social media accounts rapidly!