The Top 10 Meltwater Alternatives in 2025

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Brand awareness impacts your bottom line. Social media provides an easy, affordable way to measure it, but even more importantly, the engagement it generates will help you boost your sales. As you create content to increase your brand's visibility and attract new audiences, you may find it challenging to track your progress.

How to measure brand awareness on social media? Meltwater can help with that. But what if you need Meltwater alternatives? This guide will help you find the answers you need.

Brandwise's social media engagement software is an excellent tool to help you track your brand awareness progress and find your target audience. As you read this guide about the top ten Meltwater alternatives, consider how their features can help you meet your business goals.

What is Meltwater?

Meltwater stands out as a prominent media monitoring and social listening platform. The software aids companies in tracking and analyzing their online presence. Its robust tools monitor news, social media channels, and public conversations, making it a go-to solution for brands looking to enhance their PR and digital marketing strategies. Meltwater’s features provide actionable insights, helping businesses make informed decisions about their brand reputation, audience engagement, and market trends.

Meltwater Key Features: What Does Meltwater Offer?

Meltwater focuses on media monitoring and social listening. Its key features include:

Media Monitoring

Tracks mentions of your brand, competitors, and industry topics across news sites, blogs, and social media platforms.

Identifies trends and conversations relevant to your industry, enabling real-time engagement.

Analytics and Reporting

Offers comprehensive insights into campaign performance, audience demographics, and sentiment analysis.

Content Curation

Provides tools to curate and publish content, helping businesses stay relevant and active online.

Audience Insights

It helps brands understand their target audience better with demographic and behavioral data.

Competitor Analysis

Allows businesses to monitor competitor activity and benchmark performance.

Meltwater is widely used by enterprises, agencies, and PR teams that require advanced media monitoring and detailed analytics. However, despite its comprehensive offerings, some businesses seek alternatives.

Assessing Alternatives to Meltwater: Cost Considerations

Meltwater is often priced at a premium. This steep cost might not be feasible for small businesses, startups, or solopreneurs. For instance, a local boutique or a small digital agency might find Meltwater’s features appealing, but they may be overkill for their budget. Alternatives to Meltwater often offer tiered pricing, making it easier to scale without high upfront costs.

Assessing Alternatives to Meltwater: Feature Limitations

While Meltwater excels at social listening and media monitoring, it may lack advanced features like AI-driven comment moderation or in-depth engagement automation. Many alternatives focus on specialized features, such as sentiment analysis, automated replies, or trend forecasting, which are absent or less robust in Meltwater.

Assessing Alternatives to Meltwater: Customization Needs

Meltwater provides a set suite of tools but might not offer sufficient customization for niche industries or unique workflows. For example, a nonprofit focusing on advocacy might need a tool emphasizing sentiment tracking within specific communities, which Meltwater might not cater to.

Assessing Alternatives to Meltwater: Scalability Issues

Meltwater works well for established enterprises but may not scale efficiently for smaller teams transitioning to more extensive operations. Some alternatives provide modular solutions, allowing brands to add or subtract features as they grow, ensuring they only pay for what they need.

How Does Social Media Monitoring Work

How to Find Unlinked Brand Mentions

How to Find Mentions on Instagram

Benefits of Social Media Monitoring

How to See Mentions on Facebook

How to Check Mentions on TikTok

Key Features to Consider in a Meltwater Alternative

Monitoring social media platforms is essential for understanding brand mentions, customer sentiment, and trending topics in your industry. Analytics provide measurable insights to evaluate campaign performance. When looking for an alternative to Meltwater, evaluating tools based on specific features that cater to your brand's goals is crucial.

Here are the key features to prioritize: Comprehensive tracking of hashtags, keywords, and brand mentions. Sentiment analysis to gauge audience reactions. Analytics dashboards that offer detailed reports on engagement, impressions, and ROI.

Example

Tools like Brand24 or Agorapulse track social mentions and provide actionable insights for improving online presence.

AI-Driven Insights: Why It Matters and What to Look For

Advanced AI capabilities can simplify decision-making by providing predictive trends, key FAQs, and automated responses. When looking for an alternative to Meltwater, evaluating tools based on specific features that cater to your brand's goals is crucial.

Here are the key features to prioritize: AI models that continuously improve through machine learning. Predictive analytics to forecast trends and customer behaviors. Tools that identify FAQs or common concerns to refine engagement strategies.

Example

Brandwise stands out for its AI-powered comment moderation and ability to extract deep insights from customer interactions.

User-Friendly Interface: Why It Matters and What to Look For

A tool that’s easy to navigate ensures quicker adoption across teams and reduces training time, especially for smaller businesses with limited resources. When looking for an alternative to Meltwater, evaluating tools based on specific features that cater to your brand's goals is crucial.

The key features to prioritize are Intuitive dashboards and workflows that minimize the learning curve. Customizable settings to tailor the tool to specific business needs. Mobile accessibility for managing social media on the go.

Example

Platforms like Buffer are renowned for their simplicity, making them ideal for teams new to social media management.

Comment Moderation and Engagement Automation: Why It Matters and What to Look For

Managing high volumes of social media interactions can be overwhelming. Automated tools ensure timely responses, maintain a positive brand image, and protect against adverse publicity. When looking for an alternative to Meltwater, evaluating tools based on specific features that cater to your brand's goals is crucial.

Here are the key features to prioritize: Features to automatically hide or flag inappropriate comments. AI-generated responses to FAQs and common customer queries. Inbox consolidation to manage interactions across multiple platforms in one place.

Example

Brandwise is a leader in this category, automatically moderating comments and generating intelligent replies to enhance customer engagement efficiently.

Pricing and Scalability: Why It Matters and What to Look For

Businesses need tools that fit their budgets while offering scalability as they grow. The pricing model should reflect the value provided and adapt to changing needs. When looking for an alternative to Meltwater, evaluating tools based on specific features that cater to your brand's goals is crucial.

Here are the key features to prioritize: Tiered pricing plans for businesses of all sizes. Transparent pricing structures with no hidden fees. The ability to scale up or down based on usage and team size.

Example

Tools like Zoho Social and Hootsuite provide affordable entry-level plans with features that can be added as your business grows.

Integration Capabilities: Why It Matters and What to Look For

Integration with other tools in your tech stack saves time and enhances productivity. For example, integrating CRM systems or email marketing tools can streamline workflows. When looking for an alternative to Meltwater, evaluating tools based on specific features that cater to your brand's goals is crucial.

Here are the key features to prioritize: Compatibility with popular platforms like HubSpot, Salesforce, or Google Analytics. APIs for custom integrations. Built-in tools for data exports and third-party connections.

Example

Agorapulse provides robust integration features, enabling businesses to connect their social media efforts with broader marketing strategies.

Brandwise is an intelligent social media management tool. At its core is an advanced AI that continuously learns and improves, automatically moderating comments on ads and posts while generating intelligent replies to comments and messages. This powerful tool streamlines workflow by consolidating social media interactions in one place and provides valuable AI-driven insights, identifying top FAQs and concerns to enhance customer engagement strategies.

For brands struggling with high-volume social media interactions, Brandwise offers an efficient solution to automatically hide negative comments, provide AI-generated responses, and gain a deeper understanding of customer engagement patterns. Try our social media engagement software for free for 7 days to grow your social media accounts rapidly!

The Top 10 Meltwater Alternatives in 2025

1. Brandwise: Best for AI-Powered Engagement Automation

Brandwise has an advanced comment moderation tool that automatically manages high-volume social interactions. The software uses AI to generate responses to customer queries and FAQs while offering insights to help brands optimize their engagement strategies.

For example, it can also identify customer FAQs so brands can address them before they become a more significant issue. Another key feature is the ability to hide negative comments to improve brand perception automatically. Meltwater alternatives like Brandwise specialize in social media engagement, with AI-driven automation for managing comments and messages.

Not only does this provide deeper customer insights for targeted marketing strategies, but it can also help brands avoid PR crises. Brandwise is ideal for brands managing large-scale social media campaigns and struggling with high interaction volumes.

Sprout Social stands out for its advanced analytics and reporting features for social media campaigns. With this Meltwater alternative, brands can get a clear picture of campaign performance with in-depth reporting tools and visually appealing dashboards.

The software also offers a unified inbox for managing social media messages and team collaboration tools to streamline workflows. Compared to Meltwater, Sprout Social has superior reporting features. It’s also more accessible for mid-sized businesses due to pricing flexibility. This makes Sprout Social ideal for companies seeking detailed reporting and analytics tools for in-depth social media performance tracking.

3. Hootsuite: Best for Scheduling and Publishing

Hootsuite is one of the most well-known social media management tools, particularly for its scheduling and publishing capabilities. The software allows users to manage multiple social media platforms to schedule and publish posts, track real-time performance, and find trending topics with content curation tools.

Compared to Meltwater, Hootsuite is more manageable for smaller teams or businesses new to social media management. It also has a lower cost for basic features, making it an ideal choice for startups or small businesses needing straightforward tools to schedule and manage posts.

4. Buffer: Best for Simplicity and Affordability

Buffer is a user-friendly platform for scheduling social media posts. The software has analytics tools for tracking engagement over time, as well as collaboration features for small teams. Buffer has a lower cost and more straightforward interface than Meltwater, making it ideal for beginners. The platform is focused solely on content scheduling and publishing, with no extra complexities. This makes Buffer a perfect choice for small teams or solopreneurs who concentrate on creating and scheduling social media content.

Zoho Social offers a cost-effective solution for social media management, especially for businesses already using Zoho’s suite of tools. Key features include CRM integration for smooth customer data management, collaboration tools for team projects, and automated reports for social media performance. Compared to Meltwater, Zoho Social is more affordable for small to mid-sized teams and better suited for those looking for social media tools with CRM connectivity. This makes it ideal for startups or SMEs seeking budget-friendly social media tools.

6. Agorapulse: Best for Reputation Management

Agorapulse helps businesses manage their online reputation with social media tools. Key features include a social inbox to consolidate all interactions, social listening tools to monitor brand mentions and in-depth reporting features for campaign analysis.

Agorapulse offers reputation management tools specifically designed to handle negative comments or crises. It is easier to use than Meltwater and more affordable for mid-sized companies. This makes Agorapulse ideal for businesses looking to manage customer relationships and protect their online reputation.

7. Brand24: Best for Real-Time Monitoring

Brand24 is another of the Meltwater alternatives focused on social media monitoring. The software provides real-time social listening and sentiment analysis to track platform brand mentions. Users receive alerts for harmful sentiment spikes so they can respond quickly.

Brand24 is ideal for PR teams and crisis management, providing focused real-time insights compared to Meltwater’s broader approach. It also has a lower cost for monitoring-focused businesses, making it ideal for brands needing real-time updates on customer sentiment and trends.

8. Sprinklr: Best for Enterprise-Level Solutions

Sprinklr is an enterprise-level social media management solution that is highly customizable and uses advanced analytics. The platform also offers multi-channel engagement tools and AI-powered sentiment analysis for global brands. Unlike Meltwater, Sprinklr is more comprehensive for large-scale global campaigns, with customization options for complex workflows. This makes it an ideal choice for large enterprises managing extensive social media campaigns across multiple regions.

9. Mention: Best for PR Teams

Mention is a social media monitoring tool that excels at tracking brand mentions to help businesses manage their online reputation. Key features include detailed monitoring of brand mentions, insights into trending topics and competitor analysis, and multi-language support for global teams. Mention stands out from other Meltwater alternatives because it focuses on media and PR insights rather than engagement automation. It’s also more affordable for teams needing monitoring only. This makes it ideal for PR teams tracking media coverage and online brand reputation.

10. SocialBee: Best for Content Curation and Scheduling

SocialBee is a social media management tool for content creators and marketers. The software has content creation, curation, and scheduling features, as well as audience segmentation for targeted messaging and analytics for measuring post-performance. Unlike Meltwater, SocialBee focuses on helping content creators and marketers, not large-scale media monitoring. It also has affordable pricing for smaller budgets, making it an ideal choice for creators and marketers who build and manage content strategies.

Agorapulse Alternatives

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Sprout Social Alternative

Brand awareness is the ability of consumers to recognize or recall a brand. On social media, brand awareness measures how well a brand is known to its target audience on social platforms. It looks at how many users engage with a brand’s social media profiles, posts, and ads — as well as any mentions and tags of the brand.

The ultimate goal of social media marketing is to promote business growth. Increased brand awareness, a key performance indicator of social media marketing, helps achieve this goal by improving business reputation, fostering trust, and increasing the likelihood of converting users who engage with a brand’s social media presence into customers.

Social media provides various data points that can indicate brand awareness, including:

Profile visits

Tracking how many users visit your social media profiles over time can help you understand if your posts and ads effectively promote your business to your target audience.

Engagement rates

Looking at the engagement rates of your social media posts and ads over time can help you understand how well your brand is known. As users recognize your business and its offerings, they’ll likely engage with your content more.

Audience growth

Monitoring how your follower count changes over time can help you measure increases in brand awareness on social media. As more users become familiar with your brand, they’ll likely follow your business’s social media profiles.

Mentions and tags

Track how often users mention or tag your brand on social media can help you understand how well your business is known. These metrics can also provide insight into users’ perceptions of your brand.

Why Brand Awareness Matters

Increasing brand awareness on social media is essential for business growth. The higher a brand’s awareness, the more likely it is to gain the trust of prospective customers. This will help to improve conversion rates, as users who engage with a familiar brand’s content are more likely to purchase its products and services.