DM campaigns
Automatically DM a coupon code or link to people who comment on your Facebook and Instagram posts.
A campaign watches your Facebook or Instagram posts and sends a DM to people who comment: a coupon code, a link button, or both. For example, post "Comment SAVE for 20% off" and let the campaign send the code.
Create a campaign
- Click Campaigns in the left menu, then New campaign.
- Give it a name at the top.
- Work through the five steps below, clicking Save & next after each.
- On Review, click Create campaign. It starts running right away.
| Step | What you set |
|---|---|
| Select posts | The Facebook or Instagram page, and which posts to watch: Specific posts, All posts, All ads, or All organic posts |
| Target audience | AI targeting (recommended) or Keyword matching |
| What to send | A Coupon code, a Link button, or both |
| Message content | The DM, and an optional public reply |
| Review | A summary of everything |
If you leave partway, the draft is saved. Clicking New campaign later offers to Resume draft.
Targeting
- AI targeting: describe who should get a DM, for example "people asking about price". The AI checks each comment against it and skips spam and complaints.
- Keyword matching: add words that trigger the DM. Matching ignores case and also matches inside longer words, so "save" matches "SAVE20".
Message
- The DM can be up to 800 characters. Write
[COUPON]where the code should go. A link button appears under the message on its own. Button text can be up to 20 characters. - AI variations (on by default) rewords each DM so people don't all get an identical message. Your code, link, and offer stay as written.
- Public reply also answers the comment itself, for example "Check your DMs!"
Track results
The Campaigns page shows totals for Sends, Clicks, CTR, and Revenue, a daily activity chart, and a table with each campaign's Sends, Clicks, CTR, Sales, and Revenue. Clicks count taps on the link button. Sales and revenue come from Shopify orders that use the campaign's coupon code, so they need a connected Shopify store.
Manage campaigns
From a campaign's row you can pause or activate it, view details, edit it, or archive it. Archiving stops the campaign for good, but its results stay in your totals.
Good to know
- Each DM a campaign sends uses one AI credit. Campaigns don't send while your organization is out of credits.
- Two active campaigns can't use the same coupon code, so sales are counted correctly.
- Comments hidden by moderation don't trigger a campaign.
- If several campaigns match a comment, only the newest one sends.
- When a campaign answers a comment, your comment Auto Reply doesn't also reply the same way.
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