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Obie

Meet Obie

Obie is the AI assistant in Brandwise. Ask questions about your inbox, make changes, and create files.

Obie is the AI assistant built into Brandwise. Ask it about your comments, DMs, emails, and live chats, have it update your account for you, or have it create charts, files, and images.

Start a chat

  1. Click Obie Chat in the left menu.
  2. Type your question in the message box and press Enter.
  3. To start over, click New chat in the sidebar.

Past chats are listed in the sidebar and are shared with everyone in your organization.

If your organization has more than one brand, pick the Brand before your first message. You can't change it once the chat has started.

What Obie can do

TypeWhat Obie can doWhat it needs
ReadComments, DMs, emails, live chats, your knowledge base, Smart Labels, and automationsAlways available
AnalyzeCounts, common themes, comment sentiment, ad performance, Shopify salesAd performance needs the Meta Ads connector. Shopify needs the Shopify connector
ChangeKnowledge base pages, Smart Labels, automations, comment moderation, bulk comment replies, Shopify productsShopify changes need the Shopify connector
CreateCharts, CSV and PDF files you can download, imagesNothing extra
ResearchSearch the web and read public pagesTurn on Web search

See Obie connectors for how to turn data sources on or off.

Obie asks before changing anything

When Obie wants to change something, it shows an approval card that describes the change. Click Approve to go ahead (the button says Delete when the change removes something), or Decline to stop. Use View details or View changes to see everything before you decide.

If Obie proposes several changes at once, check the ones you want and click the button at the bottom, such as Approve all 3. Unchecked changes are declined.

The + menu

Click + next to the message box:

  • Web search: lets Obie search the web and read public pages. It's off until you turn it on, and your choice is remembered in this browser.
  • Upload image: JPEG, PNG, or WebP, up to 5 per message. You can also paste or drag images in.
  • Upload PDF: up to 10 per message and 100 pages per chat.
  • Connectors: owners, admins, and members who can manage integrations can switch Meta Ads Data and Shopify Data on or off here.

Rate a reply

Hover over a reply to copy it or rate it with thumbs up or thumbs down. Your ratings help us improve Obie.

Where else Obie works

Credits

Obie uses AI credits, listed as Obie in your credit usage. The cost depends on how much work a reply takes, and generating images costs more than text. Replies where Obie edits your knowledge base are free. If your organization runs out of credits, Obie stops replying until you add more.

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Still need help?

Chat with our team, or email help@brandwise.ai.