For Instagram brands on Shopify

Automate Instagram DMs and comments with AI

AI answers your DMs and comments in your brand’s voice, hides spam, and sends the rest to one inbox for your team

What you can automate

What can Brandwise automate on Instagram?

Brandwise works through Meta’s official API. Connect your account once, and new DMs and comments come in as they arrive

DM auto replies

AI answers product, shipping, and returns questions in your DMs, using your knowledge base

Comment auto replies

AI answers questions on your posts and ads, in public or privately by DM

Comment to DM

Post “Comment SAVE for 20% off” and each commenter gets the code by DM

Comment moderation

Spam, scams, and hate are hidden on your posts and ads in real time

Ad comment moderation →

Shopify orders in the DM

Your team sees the customer’s orders and tracking next to the conversation

Shopify integration →

One inbox for your team

DMs and comments land in one place, with assignments and what still needs a reply

How it works

How does Instagram automation work?

1

Connect Instagram

Connect your Instagram account and your Shopify store in a few clicks

2

Teach the AI your brand

Add your shipping, returns, and product details, and describe the tone you want in your own words

3

Choose auto reply or drafts

Let AI reply on its own, or review each draft first. Replies the AI isn’t sure about can wait for your team

Can AI answer your Instagram DMs?

Yes. AI answers in your brand’s voice from your knowledge base, in the customer’s language. Start by reviewing its drafts, then let it reply on its own

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Can commenters get a code by DM?

Yes. Post “Comment SAVE for 20% off” and Brandwise sends the code or a link by DM. Sales that use the code show up from your Shopify store

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Can you see Shopify orders in a DM?

Yes. Link a DM to the customer’s order to see its status and tracking, then refund, cancel, or update the address without leaving the inbox

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What happens to spam in your comments?

AI hides spam, scams, and hate on your posts and ads in real time. Describe anything else you want hidden or routed, in plain words

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Pricing

How much does Instagram automation cost?

Plans start at $49 a month for 3,000 Credits. Each AI reply, comment check, or campaign DM uses 1 Credit.

7-day free trialUnlimited pagesUnlimited team members
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Trusted by DTC brands

Everyday Dose
Monos
Michael Todd Beauty
Obvi
Pink Boutique
Mugsy
Rowen
Allermi
IM8

Common questions

Instagram automation questions

Can Brandwise auto reply to Instagram DMs?

Yes. AI answers Instagram DMs in your brand’s voice, using your knowledge base: your shipping, returns, and product details. Let it send replies on its own, or have it write drafts your team reviews and sends.

Is Brandwise an Instagram chatbot?

It does the job of an AI chatbot for your Instagram DMs and comments, without flows to build. The AI reads each message and answers from your knowledge base. You choose what happens when it isn’t sure: save the reply as a draft, assign it to a teammate, or send it anyway.

Can Brandwise send a DM to people who comment on a post?

Yes. DM campaigns send a coupon code, a link button, or both to people who comment on your Instagram or Facebook posts. Trigger them with a keyword like “SAVE”, or describe who should get the DM and let AI pick. Instagram allows one private reply per comment, within 7 days of the comment.

Can AI reply to Instagram comments on ads?

Yes. AI answers questions on your posts and ads, publicly or privately by DM, and AI Moderation hides spam, scams, and hate in real time. You can limit replies or moderation to ads only.

How does Brandwise work with Shopify?

Connect your Shopify store and your team can link an Instagram DM to the customer’s order. The order’s status and tracking show next to the conversation, and you can refund, cancel, send a replacement, or update the address from there. DM campaign sales are counted from Shopify orders that use the campaign’s code.

What happens to DMs that need a person?

They’re flagged Needs Reply in one inbox your whole team shares. You can send topics like order problems to a specific teammate automatically, and see every DM and comment from your Instagram account in the same place.

Is Brandwise a Manychat alternative?

Brandwise is built for ecommerce brands that get a lot of Instagram DMs and comments. It combines AI replies from your knowledge base, comment-to-DM campaigns, AI comment moderation on posts and ads, and Shopify orders in one team inbox. Every plan includes every feature and unlimited team members.

How much does Instagram automation cost?

Plans start at $49 a month for 3,000 Credits. Each AI reply, each comment AI Moderation checks, and each campaign DM uses 1 Credit. Every plan includes unlimited team members and unlimited pages, and starts with a 7-day free trial.

Guides

Learn more about Instagram automation

Instagram automation

Answer every Instagram DM and comment

Connect Instagram in minutes. Every plan starts with a 7‑day free trial

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Brandwise dashboard preview