Automate Instagram DMs and comments with AI
AI answers your DMs and comments in your brand’s voice, hides spam, and sends the rest to one inbox for your team
What you can automate
What can Brandwise automate on Instagram?
Brandwise works through Meta’s official API. Connect your account once, and new DMs and comments come in as they arrive
DM auto replies
AI answers product, shipping, and returns questions in your DMs, using your knowledge base
Comment auto replies
AI answers questions on your posts and ads, in public or privately by DM
Comment to DM
Post “Comment SAVE for 20% off” and each commenter gets the code by DM
Comment moderation
Spam, scams, and hate are hidden on your posts and ads in real time
Ad comment moderation →Shopify orders in the DM
Your team sees the customer’s orders and tracking next to the conversation
Shopify integration →One inbox for your team
DMs and comments land in one place, with assignments and what still needs a reply
How it works
How does Instagram automation work?
Connect Instagram
Connect your Instagram account and your Shopify store in a few clicks
Teach the AI your brand
Add your shipping, returns, and product details, and describe the tone you want in your own words
Choose auto reply or drafts
Let AI reply on its own, or review each draft first. Replies the AI isn’t sure about can wait for your team
Can AI answer your Instagram DMs?
Yes. AI answers in your brand’s voice from your knowledge base, in the customer’s language. Start by reviewing its drafts, then let it reply on its own
Start Free TrialCan commenters get a code by DM?
Yes. Post “Comment SAVE for 20% off” and Brandwise sends the code or a link by DM. Sales that use the code show up from your Shopify store
Start Free TrialCan you see Shopify orders in a DM?
Yes. Link a DM to the customer’s order to see its status and tracking, then refund, cancel, or update the address without leaving the inbox
Start Free TrialWhat happens to spam in your comments?
AI hides spam, scams, and hate on your posts and ads in real time. Describe anything else you want hidden or routed, in plain words
Start Free TrialPricing
How much does Instagram automation cost?
Plans start at $49 a month for 3,000 Credits. Each AI reply, comment check, or campaign DM uses 1 Credit.
Trusted by DTC brands
Common questions
Instagram automation questions
Can Brandwise auto reply to Instagram DMs?

Yes. AI answers Instagram DMs in your brand’s voice, using your knowledge base: your shipping, returns, and product details. Let it send replies on its own, or have it write drafts your team reviews and sends.
Is Brandwise an Instagram chatbot?

It does the job of an AI chatbot for your Instagram DMs and comments, without flows to build. The AI reads each message and answers from your knowledge base. You choose what happens when it isn’t sure: save the reply as a draft, assign it to a teammate, or send it anyway.
Can Brandwise send a DM to people who comment on a post?

Yes. DM campaigns send a coupon code, a link button, or both to people who comment on your Instagram or Facebook posts. Trigger them with a keyword like “SAVE”, or describe who should get the DM and let AI pick. Instagram allows one private reply per comment, within 7 days of the comment.
Can AI reply to Instagram comments on ads?

Yes. AI answers questions on your posts and ads, publicly or privately by DM, and AI Moderation hides spam, scams, and hate in real time. You can limit replies or moderation to ads only.
How does Brandwise work with Shopify?

Connect your Shopify store and your team can link an Instagram DM to the customer’s order. The order’s status and tracking show next to the conversation, and you can refund, cancel, send a replacement, or update the address from there. DM campaign sales are counted from Shopify orders that use the campaign’s code.
What happens to DMs that need a person?

They’re flagged Needs Reply in one inbox your whole team shares. You can send topics like order problems to a specific teammate automatically, and see every DM and comment from your Instagram account in the same place.
Is Brandwise a Manychat alternative?

Brandwise is built for ecommerce brands that get a lot of Instagram DMs and comments. It combines AI replies from your knowledge base, comment-to-DM campaigns, AI comment moderation on posts and ads, and Shopify orders in one team inbox. Every plan includes every feature and unlimited team members.
How much does Instagram automation cost?

Plans start at $49 a month for 3,000 Credits. Each AI reply, each comment AI Moderation checks, and each campaign DM uses 1 Credit. Every plan includes unlimited team members and unlimited pages, and starts with a 7-day free trial.
Guides
Learn more about Instagram automation
15 Instagram auto-reply message examples that sound human
Templates for FAQs, after-hours messages, orders, comments, and handoffs, plus how to set them up.
Read the guide →How to automate social media customer service for ecommerce
Which comments and DMs to automate, when a person should step in, and how to roll it out.
Read the guide →How to automate Facebook and Instagram ad comment moderation
How to moderate ad comments, answer shoppers, and escalate sensitive cases.
Read the guide →Social media comment moderation: a practical playbook
How to separate criticism from spam and keep useful customer conversations moving.
Read the guide →Answer every Instagram DM and comment
Connect Instagram in minutes. Every plan starts with a 7‑day free trial

