What's the difference between partnership ads and whitelisting?
Whitelisting, also called allowlisting, is the older practice of a creator giving a brand access to run ads from the creator's handle. Partnership ads are Meta's official format for the same idea: the ad runs with the creator's name and a Paid partnership label, and it replaced branded content ads. Either way, the comments live on the creator's post, so the brand can't moderate them from its own Page.

