For social ads

Moderate Facebook and Instagram ad comments with AI

Brandwise hides spam, scams and hate on your ads in real time, and sends real questions to one inbox for your team or AI to answer

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What gets hidden

What does Brandwise hide on your ads?

AI Moderation reads each comment for meaning, not just keywords. It hides what hurts your ads and leaves up the comments that help them sell

Hidden automatically

  • Spam, bots, and scam links
  • Hate, harassment, and abuse
  • Negative comments about your brand or product
  • Competitor promotion
  • Any phrase on your Keyword Blacklist

Left up for your team

  • Product, sizing, and shipping questions
  • Buyers asking about price or a discount
  • Praise and reviews
  • Friends tagging friends
  • Short positive reactions

Coverage

Which ads does Brandwise moderate?

Brandwise works through Meta’s and TikTok’s official APIs. Connect an account once and every new comment on it is checked

FacebookAds, dark posts, and organic postsHide, delete, reply, or reply by DM
InstagramAds, dark posts, and organic postsHide, delete, reply, or reply by DM
Partnership adsAds that run from a creator’s handle. How it worksHide or delete, and reply from your own Facebook Page
TikTokOrganic posts and Spark AdsHide or reply

How it works

How does AI ad comment moderation work?

1

Connect your accounts

Connect your Facebook Pages, Instagram accounts, and TikTok accounts. Every plan includes unlimited pages

2

Turn on AI Moderation

Switch it on for each page. Pick Only on ads to leave organic posts alone, or Delete instead of hiding on Facebook and Instagram

3

Comments are handled as they arrive

Spam and abuse are hidden in real time. Questions are flagged Needs Reply for your team or AI

Can you set your own moderation rules?

Yes. Describe what you want hidden in plain words, like “comments that promote another brand,” and Brandwise takes care of it. You can also block specific words and phrases

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Where do comments that need a person go?

Into one inbox for every page and platform. Comments that need an answer are flagged Needs Reply, so your team always knows what’s left

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Can AI reply to ad comments too?

Yes. AI answers questions in your brand’s voice using your knowledge base. Let it reply on its own, or review each reply before it goes out

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Pricing

How much does ad comment moderation cost?

Plans start at $49 a month for 3,000 Credits. Each comment AI Moderation checks uses 1 Credit.

7-day free trialUnlimited pagesUnlimited team members
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Trusted by DTC brands

Everyday Dose
Monos
Michael Todd Beauty
Obvi
Pink Boutique
Mugsy
Rowen
Allermi
IM8

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Brandwise vs. Meta’s built-in tools

Hidden Words and Facebook’s keyword filters hide comments that match words you list. Brandwise reads each comment for meaning, across Facebook, Instagram, and TikTok

Hidden Words and filtersBrandwise
Write rules in plain words
Lists of words and emojis
Smart Labels in your own words
Hide competitor promotion and attacks on your brand
Only if they use a word you listed
AI reads every comment
Moderate partnership ads
Your filters skip creator handles
One rule set for every creator
Remove a comment for good
Filters hide only
Hide or delete
Facebook, Instagram, and TikTok together
Separate settings in each app
One inbox and one set of rules

Common questions

Ad comment moderation questions

Does Brandwise moderate comments on dark posts?

Yes. Brandwise moderates comments on Facebook and Instagram ads, including dark posts that never appear on your Page's feed. The Facebook profile you connect needs access to the ad account that runs the ads.

Can Brandwise moderate TikTok ad comments?

Partly. Brandwise moderates comments on your connected TikTok account's videos, including Spark Ads that boost your own posts, because those comments land on the original post. It doesn't yet cover TikTok ads that run under a custom identity, or Spark Ads that boost a creator's post.

How fast are ad comments hidden?

In real time, as soon as Facebook, Instagram, or TikTok sends Brandwise the comment. If a comment is ever hidden by mistake, you can unhide it from the inbox in one click.

Will Brandwise hide real customer questions?

Questions, praise, and comments tagging a friend stay up. AI Moderation flags questions as Needs Reply so your team or AI can answer them. If a comment is ever hidden by mistake, unhide it from the inbox.

Does the commenter know their comment was hidden?

Usually not. A hidden comment disappears for the public, but the person who wrote it can still see it, and on Facebook so can their friends. On Facebook and Instagram you can delete comments instead.

How much does ad comment moderation cost?

Plans start at $49 a month for 3,000 Credits. AI Moderation uses 1 Credit per comment it checks, and each AI reply uses 1 Credit. Every plan includes unlimited team members and unlimited pages, and starts with a 7-day free trial.

Guides

Learn more about moderating ad comments

How to automate Facebook and Instagram ad comment moderation

Where Meta's native inbox stops scaling, and how to moderate ad comments, answer shoppers, and escalate sensitive cases.

Read the guide →

How to manage comments on partnership ads

What brands can hide, delete, or reply to on a creator's post, and how to moderate every creator ad in one place.

Read the guide →

How to hide comments on TikTok

What hiding means on TikTok, how filters and approval work, and when to delete or turn off comments.

Read the guide →

What happens when you hide a comment on Facebook?

Who can still see a hidden comment, what happens to its replies, and when to hide, delete, or answer.

Read the guide →
Ad comment moderation

Keep your ad comments clean

Connect your pages in minutes. Every plan starts with a 7‑day free trial

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