Brandwise vs CommentGuard: Comment Moderation Compared
Brandwise vs CommentGuard for ecommerce brands: platforms, ad and partnership ad comments, AI replies, inboxes, Shopify data, and pricing.
Brandwise is the better choice over CommentGuard for ecommerce brands that sell beyond Facebook and Instagram or support customers outside social. CommentGuard moderates Facebook and Instagram comments. Brandwise moderates comments on Facebook, Instagram, TikTok, and YouTube, including ads, dark posts, and partnership ads, and adds email, live chat, WhatsApp, Shopify order data, and an MCP server in the same inbox, from $49 a month with unlimited team members.
Last updated: November 2, 2026. We checked both companies' prices and plans that day. Prices are in US dollars and exclude tax.
How do Brandwise and CommentGuard compare?
| Brandwise | CommentGuard | |
|---|---|---|
| Built for | AI moderation, AI replies, and one inbox for ecommerce | Comment moderation for Facebook and Instagram |
| Comment networks | Facebook, Instagram, TikTok, YouTube | Facebook, Instagram |
| Facebook and Instagram ad comments | Yes, including dark posts | Yes, organic and paid content |
| Partnership ad comments from creators' accounts | Yes, creators connect through an invite link | Not listed |
| DMs | Instagram, Facebook, and WhatsApp | Facebook and Instagram |
| Email inbox | Yes | Not listed |
| Live chat on your site | Yes | Not listed |
| Shopify order data | Yes, beside DMs, emails, and live chats | Not listed |
| MCP server for Claude and ChatGPT | Yes, on every plan | Not listed |
| Team members and pages | Unlimited on every plan | Unlimited on every plan |
"Not listed" means we did not find it on CommentGuard's homepage or pricing page on November 2, 2026. Try Brandwise free for 7 days.
How does AI comment moderation compare?
Brandwise checks every new comment with AI on Facebook, Instagram, TikTok, and YouTube. It hides spam, toxic comments, and competitor promotion, and flags the comments that need a reply. On Facebook and Instagram it covers ad comments too, including dark posts that never appear on your Page's feed. On Facebook and Instagram you can moderate only ads or delete instead of hide, and on every platform you can add your own blocked keywords. See ad comment moderation for what it covers on each platform.
CommentGuard moderates comments on organic and paid Facebook and Instagram content, including ads, stories, and reels. Its homepage describes AI that hides profanity, negativity, and custom topics, plus filters for links, images, mentions, emojis, keywords, and contact details.
TikTok coverage in Brandwise is comments on your own videos, including Spark Ads that boost your own posts.
Which one handles partnership and creator ads?
Brandwise does. Comments on a partnership ad sit under the creator's account, not your Page, so your keyword filters don't follow them there. Brandwise sends the creator an invite link. They connect Instagram or Facebook in about a minute, without a Brandwise account. Brandwise then loads only the comments on your partnership ads, not their personal comments or DMs, and moderates and answers them like your own. On Facebook, replies go out from your brand Page.
We didn't find partnership ad coverage from creators' accounts on CommentGuard's homepage or pricing page. To learn how these comments work, read how to manage comments on partnership ads.
How do AI replies compare?
Brandwise writes replies from your knowledge base, your instructions, and the way your team already replies. You choose per page whether the AI drafts replies for review or sends them. Replies go out in the customer's language. The same AI answers comments, DMs, email, and live chat. On Facebook and Instagram it can also answer a comment privately by DM.
CommentGuard drafts AI replies for review and can send pre-written or AI-generated auto-replies on Facebook and Instagram. Its homepage says its AI agent is trained on your FAQs and instructions.
What does Brandwise add beyond Facebook and Instagram?
- TikTok and YouTube comments in the same inbox and moderation flow.
- Email and live chat. Connect a Gmail, Microsoft 365, or other mailbox, and add the chat widget to your site or Shopify store.
- WhatsApp DMs next to Instagram and Facebook DMs.
- Shopify order data. See orders beside DMs, emails, and live chats. Cancel or refund an order, update a shipping address, or send a replacement from a DM. AI replies on email and live chat can look up order tracking. See the Shopify integration.
- Rules in plain words. Describe a Smart Label like "Refund requests" in plain language, then choose what happens: auto reply, draft, hide, delete, assign, like, block, or mark as read.
- An MCP server. Connect Claude or ChatGPT to your Brandwise data to ask questions about your comments and draft replies.
How do the plans compare?
Brandwise has one Standard plan with every feature. You pick a monthly Credit amount:
| Credits per month | Monthly price |
|---|---|
| 3,000 | $49 |
| 5,000 | $69 |
| 10,000 | $139 |
| 20,000 | $269 |
| 30,000 | $389 |
Steps in between are on the pricing page. Enterprise starts at $402/month billed annually for 32,000 Credits or more. Every plan includes unlimited team members and pages. See how Credits work.
CommentGuard has four main plans: Starter at $29/month for up to 5,000 comments, Growth at $49 for 10,000, Pro at $99 for 25,000, and Elite at $199 for 50,000. Larger plans run from $399/month for 100,000 comments to $1,999/month for 500,000.
Start your 7-day free trial on the plan that fits your volume.
Frequently asked questions
Does CommentGuard work on TikTok or YouTube?
No. CommentGuard's pricing page lists Facebook and Instagram pages and DMs. Brandwise moderates comments on Facebook, Instagram, TikTok, and YouTube in one inbox.
Can Brandwise replace CommentGuard for Facebook and Instagram ads?
Yes. Brandwise moderates comments on Facebook and Instagram ads, including dark posts that never appear on your Page's feed, and comments on partnership ads that run from a creator's account.
Does Brandwise connect to Shopify?
Yes. Brandwise shows Shopify orders beside DMs, emails, and live chats. Your team can cancel or refund an order, update a shipping address, or send a replacement from a DM, and AI replies on email and live chat can look up order tracking.
How do Brandwise Credits work?
One Credit covers one comment checked by AI moderation, one AI reply, or one item labeled with a Smart Label. Plans start at $49 a month for 3,000 Credits, and Credits refill every month.
See the difference on your own comments
Run Brandwise on a week of your real comments and compare. Looking at more options? Read our list of CommentGuard alternatives, the BrandBastion alternatives guide, or our roundup of social media moderation tools. Or see how Brandwise handles customer support. Start your 7-day free trial.
