Smart Labels

Smart Labels are categories you describe in plain words, like "Refund requests" or "Positive reviews". The AI reads each incoming conversation and applies the label that fits, so you can filter your inbox, spot urgent messages, and run automations by topic.

Create a label

1. Go to AI Assistant > Smart Labels.
2. Click Add Label.
3. Enter a Title, like "Positive Reviews".
4. Write a Description of what belongs under this label. The AI matches conversations against it, so be specific about what does and doesn't belong.
5. Under Channels, choose where to use it: Comments, Email, DMs, and Live chat.
6. Pick a Color.
7. Turn on High priority if matching conversations should sit at the top of the inbox.
8. Click Save Label.

The AI starts labeling new conversations on the channels you picked.

Manage your labels

On the Smart Labels page you can search labels and filter by channel. Each row has:

• A toggle to disable or enable the label without deleting it.
• Edit to change any setting, then Save changes.
• Delete to remove the label.

You can also ask Obie to create or edit labels for you.

Use labels in the inbox

• Filter any inbox by Smart label to see one topic at a time.
• Apply or change a label by hand from the conversation if the AI got it wrong, or to tag something yourself.

Use labels in automations

Labels decide what your automations do. For example, you can auto-reply to comments with one label, hide comments with another, or send a label's conversations to a teammate. See Comment automations, DM automations, Email automations, and AI replies and handoff for live chat.

Credits

Smart labels cost 1 credit for each comment, DM, email, or live chat message the AI labels. See How AI credits work.