Comment automations
Automatically reply to, draft for, hide, assign, or delete comments on each connected page.
Comment automations tell Brandwise what to do with new comments on a page, like replying with AI, creating a draft for review, or assigning a teammate. Each page has its own automations.
Set up an automation
- Go to AI Assistant > Automation and choose Socials.
- Pick a page in the sidebar.
- Open the Comments tab.
- On the card for the comments you want to automate, click Add action and choose an action.
- Use the switch on the card to turn that card's automations on or off.
Changes save right away.
Which comments each card covers
- All Comments: every comment on the page. Actions here also apply to the other cards and are marked From all.
- Needs Reply Comments: only comments the AI flags as needing a reply.
- One card per Smart Label: comments tagged with that Smart Label.
All Comments and Needs Reply Comments only run on pages with AI Moderation turned on, because that check is what reads each comment. Smart Label cards run whenever a label matches.
Actions
| Action | What it does |
|---|---|
| Auto Reply | Sends an AI reply. Options: Ads only, and Reply via DM to answer privately. |
| Auto Draft | Writes an AI draft for your team to review |
| Like Comment | Likes the comment (Facebook only) |
| Assign to team | Assigns the comment to the teammate you choose |
| Hide Comment | Hides the comment |
| Block Users | Blocks the commenter (Facebook and Instagram) |
| Mark as Read | Marks the comment read |
| Delete Comment | Deletes the comment. Only runs when Delete instead of hiding is on in the page's settings. |
Reply via DM is available on the Needs Reply and Smart Label cards, and only works on Facebook and Instagram. See Reply to a comment privately by DM.
Rules that keep actions consistent
Brandwise blocks combinations that can't work together, and tells you why:
- Auto Reply and Auto Draft can't be on together.
- Delete Comment can't be combined with replying, drafting, liking, hiding, assigning, marking read, or blocking.
- Hide Comment and Like Comment can't be on together.
- If you use Hide Comment with Auto Reply, Reply via DM turns on automatically, since you can't reply publicly to a hidden comment.
Every AI reply or draft uses AI credits. The low confidence fallback and reply delay apply to all pages and are covered in Settings for all automations. To stop AI replies on a single post, use Post settings > Disable AI reply in the inbox.
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