Influencer pages and partnership ads

Partnership ads run through a creator's Facebook or Instagram page, so their comments land on the creator's page, not yours. An influencer page lets Brandwise load only the comments on your partnership ads from that page, leaving the creator's personal comments and DMs out.

New to partnership ads? See partnership ads vs. whitelisting for how the two setups differ, and how to manage comments on partnership ads for a moderation workflow.

There are two ways to set one up, depending on whether you can connect the creator's page yourself.

Convert a page you manage

1. Connect the creator's page if it isn't connected yet.
2. Open its Page settings (from Settings > Social Media or Social Inbox > Comments).
3. Under Influencer collaboration, next to Make this a partner page, click Convert.
4. Tell Brandwise how to recognize your ads:
   • Instagram accounts connected with Instagram Login ask for Partner Accounts: your brand pages running the partnership ads.
   • Pages connected through Facebook ask for Brand Websites (CTA Links): your site's base URL as it appears in your ad links, like https://yourbrand.com.
5. Click Convert.

After converting, the page settings show Partner accounts (Instagram) or Brand websites (Facebook), which you can edit at any time. An Instagram influencer page tracks no comments until at least one partner account is set.

Invite a creator

If you can't connect the page yourself, send the creator a link.

1. Go to Settings > Social Media.
2. In Influencer pages, click Create invite link.
3. Enter the Page name, choose when it Expires after (1, 7, or 30 days), and pick the Platform: Instagram, Facebook, or Both.
4. Add Partner accounts (Instagram) or Brand websites (Facebook or Both).
5. Click Generate invite link, then copy it and send it to the creator.

Pages that creators connect this way appear in the Influencer pages table.

Moderate comments on influencer pages

To turn on AI Moderation for many pages at once:

1. Go to Settings > Social Media.
2. In the Influencer pages table, tick the pages you want. To pick every page that matches your search, click Select all.
3. Click Turn on AI moderation, then confirm.

To moderate new creators automatically, switch on Turn on AI moderation for new influencer pages under Influencer page defaults. Pages that connect after that start with AI Moderation on.

To run the same automations on every creator, go to AI Assistant > Automation, choose Socials, and pick All creators in the sidebar. It also covers creators who connect later. Creator pages can use Hide Comment, Delete Comment, Mark as Read, and Assign to team. Replies and likes aren't offered, because they would come from the creator's account. A creator page that has its own automations keeps them.

AI replies on influencer pages

In Settings > Social Media, Reply from one of your own pages lets you pick one of your Facebook pages. Automatic AI replies to comments on partner pages are then sent from that page instead of the creator's.

Switch back

For a page you converted, open its Page settings and, next to Back to your own page, click Convert back, then confirm. Brandwise loads all of the page's comments and DMs again.