Obie connectors

Connectors control which of your connected services Obie can use. Some of Obie's data is always available, and a few connectors can be switched on or off.

Open connectors

Go to Settings > Obie > Connectors. You need to be an owner or admin, or have the Manage integrations permission.

You can also switch connectors from a chat: click + next to the message box, then Connectors.

Connectors you can turn on or off

These are under Connections.

Connector	What Obie gets	Good to know
Shopify	Products, orders, customers, inventory, sales, and store traffic. With your approval, Obie can also update products, prices, and inventory	Needs a connected store. If you don't have one, click Connect a store
Meta Ads	Campaign, ad set, and ad performance from your Facebook and Instagram accounts	Only shows when you have a connected Facebook or Instagram account. Not available in Slack or scheduled tasks
Slack	Lets your team use Obie from Slack channels	Click Configure to connect. See Use Obie in Slack

Shopify and Meta Ads are on by default once the account is connected.

If a Shopify store hasn't granted every permission Obie can use, you'll see a note with a Review permissions link. Without those permissions, some Shopify questions or changes won't work.

Turn a connector off

1. Click the switch next to Shopify or Meta Ads.
2. Click Turn it off to confirm.

Obie loses access to that data right away, but nothing is disconnected. Your accounts stay linked, and you can switch the connector back on at any time.

To disconnect Slack, remove the Brandwise app from your Slack workspace.

Always available

Obie can always use these, and they can't be turned off:

• Inbox: your comments, DMs, emails, and live chats
• Knowledge base: your brand's pages and uploaded documents
• Automations: your auto-replies, drafts, and the rules that trigger them
• Smart labels: how your messages have been classified