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What AI tools can do

Every tool the Brandwise MCP gives connected AI tools, grouped by what it's for.

When you connect an AI tool, it gets the tools below. You don't call them yourself: you ask in plain language, and the AI picks the right tool. Tool names are shown so you can recognize them in your AI tool's activity.

Every connection gets all of these tools. Some use AI credits, see Credits and limits.

Comments

ToolWhat it doesType
search_commentsFinds comments that match a question or keywords (up to 40 results)Read
list_commentsLists comments, newest first, with filtersRead
count_commentsCounts comments that match filtersRead
get_commentOpens one comment in full, with its postRead
get_comment_sentiment_breakdownCounts positive, negative, neutral, and unclassified commentsRead
cluster_commentsGroups comments into themesRead

DMs

ToolWhat it doesType
search_dm_conversationsFinds DM conversations that match a question or keywords (up to 40 results)Read
list_dm_conversationsLists recent DM conversations with filtersRead
count_dm_conversationsCounts DM conversations that match filtersRead
get_dm_conversationOpens one DM conversation with its messagesRead
cluster_dm_conversationsGroups DM conversations into themesRead

Email

ToolWhat it doesType
search_email_threadsFinds email threads that match a question or keywords (up to 40 results)Read
list_email_threadsLists recent email threads with filtersRead
count_email_threadsCounts email threads that match filtersRead
get_email_threadOpens one email thread with its messagesRead
cluster_email_threadsGroups email threads into themesRead
resolve_email_conversationResolves an email conversationWrite
create_email_internal_noteAdds an internal note to an email conversationWrite

Live chat

ToolWhat it doesType
list_live_chat_conversationsLists recent live chat conversations with filtersRead
count_live_chat_conversationsCounts live chat conversations that match filtersRead
get_live_chat_conversationOpens one live chat conversation with its messagesRead

Your setup

ToolWhat it doesType
list_social_accountsLists your connected social accountsRead
list_email_accountsLists your connected email accountsRead
list_live_chat_accountsLists the websites and Shopify stores running live chatRead
list_smart_labelsLists your smart labels and the channels each one applies toRead
list_assignable_membersLists teammates conversations can be assigned toRead
list_automation_summariesSummarizes your social and email automationsRead
list_authorized_organizationsLists the organizations this connection can reach (only when you connected more than one)Read

Organizing the inbox

ToolWhat it doesType
apply_smart_labelApplies or removes a smart label on a comment, DM conversation, or email threadWrite
assign_conversationAssigns or unassigns a comment, DM conversation, or email threadWrite
create_smart_labelCreates a smart labelWrite
update_smart_labelChanges a smart label's name, description, color, priority, or channelsWrite
delete_smart_labelDeletes a smart labelWrite

Knowledge base

ToolWhat it doesType
list_knowledge_base_pagesLists your knowledge base categories and pagesRead
get_knowledge_base_pageOpens one knowledge base page in fullRead
apply_knowledge_base_changesCreates, edits, moves, renames, and deletes pages and categoriesWrite

The built-in Feedback category and its pages can't be renamed, moved, or deleted, though their content can be edited.

Replies

ToolWhat it doesType
submit_replySaves a reply draft on a comment, DM, email, or live chat for your team to reviewWrite
send_replySends a reply right away on a comment, DM, email, or live chatWrite

A draft from submit_reply appears in that conversation's reply box as an AI draft. Hover over it to see which AI tool wrote it. A teammate can edit it, send it, or dismiss it. Nothing is sent until someone does.

send_reply goes straight to the customer through your connected account. Replies to comments are public unless the AI chooses to reply privately by DM, which works for eligible Facebook and Instagram comments.

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