What AI tools can do

When you connect an AI tool, it gets the tools below. You don't call them yourself: you ask in plain language, and the AI picks the right tool. Tool names are shown so you can recognize them in your AI tool's activity.

Every connection gets all of these tools. Some use AI credits, see Credits and limits.

Keeping up with new messages

Tool	What it does	Type
get_inbox_changes	Lists comments, DMs, email threads, and live chats that are new or changed since the AI tool last checked	Read

An AI tool that checks your inbox on a schedule can use get_inbox_changes instead of listing everything again. The first check starts from that moment, and each later check returns only what changed since the one before, with a short preview of each conversation. Changes show up about 10 seconds after they happen.

Comments

Tool	What it does	Type
search_comments	Finds comments that match a question or keywords (up to 40 results)	Read
list_comments	Lists comments, newest first, with filters	Read
count_comments	Counts comments that match filters	Read
get_comment	Opens one comment in full, with its post	Read
get_comment_sentiment_breakdown	Counts positive, negative, neutral, and unclassified comments	Read
cluster_comments	Groups comments into themes	Read

Comments also show whether Brandwise AI moderation has reviewed them, and list_comments can show only reviewed or only unreviewed comments.

Moderating comments

Tool	What it does	Type
moderate_comments	Runs Brandwise AI moderation on up to 25 comments and hides what it flags	Write
hide_comment	Hides a comment that Brandwise AI moderation has reviewed	Write
unhide_comment	Unhides a comment	Write
delete_comment	Deletes a comment that Brandwise AI moderation has reviewed	Write
like_comment	Likes a comment as your brand, or removes your like	Write

The AI tool can only hide or delete a comment after Brandwise AI moderation has reviewed it, either automatically with AI moderation turned on, or on request with moderate_comments. That way the AI tool can override a moderation decision but not replace moderation. Unhiding and liking work on any comment.

moderate_comments reviews comments against your moderation instructions, the same way automatic moderation does. Comments it already reviewed are skipped unless the AI tool asks to review them again, for example after you change your instructions. Your brand's own comments aren't moderated.

These tools only work if the person who connected the AI tool has the Manage comments & DMs permission in Brandwise (owners always do). Hiding, unhiding, deleting, and moderating work on Facebook, Instagram, and TikTok. Liking works on Facebook, TikTok, and LinkedIn. Each action shows in the comment's activity, with the name of the AI tool.

DMs

Tool	What it does	Type
search_dm_conversations	Finds DM conversations that match a question or keywords (up to 40 results)	Read
list_dm_conversations	Lists recent DM conversations with filters	Read
count_dm_conversations	Counts DM conversations that match filters	Read
get_dm_conversation	Opens one DM conversation with its messages	Read
cluster_dm_conversations	Groups DM conversations into themes	Read

Email

Tool	What it does	Type
search_email_threads	Finds email threads that match a question or keywords (up to 40 results)	Read
list_email_threads	Lists recent email threads with filters	Read
count_email_threads	Counts email threads that match filters	Read
get_email_thread	Opens one email thread with its messages	Read
cluster_email_threads	Groups email threads into themes	Read
resolve_email_conversation	Resolves an email conversation	Write
bulk_resolve_email_conversations	Resolves up to 50 email conversations at once	Write
create_email_internal_note	Adds an internal note to an email conversation	Write

Live chat

Tool	What it does	Type
list_live_chat_conversations	Lists recent live chat conversations with filters	Read
count_live_chat_conversations	Counts live chat conversations that match filters	Read
get_live_chat_conversation	Opens one live chat conversation with its messages	Read

Brandwise AI drafts

When the AI tool opens a comment, DM, email, or live chat, it also sees the draft Brandwise AI wrote for it, if there is one. The list tools include drafts when the AI tool asks for them, and can show only conversations that have a draft. Drafts come with the conversation at no extra cost.

Each draft shows whether it's still waiting, was sent as written, was edited before sending, or wasn't used. For edited drafts, the AI tool also sees what your teammate actually sent. Edit details are kept for 45 days. Each draft also lists the knowledge base pages it used, so the AI tool can spot a recurring mistake and fix the page behind it with apply_knowledge_base_changes.

Your setup

Tool	What it does	Type
list_social_accounts	Lists your connected social accounts	Read
list_email_accounts	Lists your connected email accounts	Read
list_live_chat_accounts	Lists the websites and Shopify stores running live chat	Read
list_smart_labels	Lists your smart labels and the channels each one applies to	Read
list_assignable_members	Lists teammates conversations can be assigned to	Read
list_automation_summaries	Summarizes your social and email automations	Read
list_authorized_organizations	Lists the organizations this connection can reach (only when you connected more than one)	Read

Organizing the inbox

Tool	What it does	Type
apply_smart_label	Applies or removes a smart label on a comment, DM conversation, or email thread	Write
assign_conversation	Assigns or unassigns a comment, DM conversation, or email thread	Write
bulk_apply_smart_label	Applies or removes one smart label on up to 50 conversations at once	Write
bulk_assign_conversations	Assigns or unassigns up to 50 conversations at once	Write
create_smart_label	Creates a smart label	Write
update_smart_label	Changes a smart label's name, description, color, priority, or channels	Write
delete_smart_label	Deletes a smart label	Write

Knowledge base

Tool	What it does	Type
list_knowledge_base_pages	Lists your knowledge base categories and pages	Read
get_knowledge_base_page	Opens one knowledge base page in full	Read
apply_knowledge_base_changes	Creates, edits, moves, renames, and deletes pages and categories	Write

The built-in Feedback category and its pages can't be renamed, moved, or deleted, though their content can be edited.

Replies

Tool	What it does	Type
submit_reply	Saves a reply draft on a comment, DM, email, or live chat for your team to review	Write
send_reply	Sends a reply right away on a comment, DM, email, or live chat	Write
bulk_submit_replies	Saves up to 50 reply drafts at once, one per conversation	Write

A draft from submit_reply appears in that conversation's reply box as an AI draft. Hover over it to see which AI tool wrote it. A teammate can edit it, send it, or dismiss it. Nothing is sent until someone does.

send_reply goes straight to the customer through your connected account. Replies to comments are public unless the AI chooses to reply privately by DM, which works for eligible Facebook and Instagram comments.

Every conversation the AI tool lists or opens says whether it can be replied to right now: whether your team already replied, whether the comment was deleted, and when a reply window closes. Facebook and Instagram only allow DM replies within 24 hours of the customer's last message, and private replies to a comment within 7 days of the comment. This keeps the AI tool from trying replies that would be refused.

The bulk tools work through each conversation separately. If some fail, for example because a conversation was deleted, the others still go through, and the AI tool sees which ones failed and why.

Feature requests

Tool	What it does	Type
submit_feature_request	Sends your feature request to the Brandwise team	Write

Ask your AI tool to "send Brandwise a feature request" and say what you'd like. Your AI tool may also send one on its own when a missing tool or option slowed it down. Requests cost no Credits.