How comment moderation works
Turn on AI moderation per page, hide comments by rule, and find out why a comment was hidden.
Brandwise can hide negative, spammy, or off-brand comments on your pages as they arrive. Moderation is set up separately for each connected page.
Open a page's settings
Use either route:
- Settings > Social Media, then click the gear (Page settings) next to the page.
- Social Inbox > Comments, then Page settings at the bottom of the sidebar, and pick the page on the left.
Everything saves as soon as you switch it.
Automatic moderation
| Setting | What it does |
|---|---|
| AI Moderation | The AI checks each new comment and hides negative or toxic comments, spam, and competitor promotion. It also flags comments that need a reply. |
| Only on ads | Leaves comments on organic posts alone (Facebook and Instagram) |
| Delete instead of hiding | Deletes flagged comments instead of hiding them (Facebook and Instagram). Brandwise asks you to confirm first. |
| Mark hidden comments as read | Hidden comments stop counting as unread in your inbox |
Manual review
| Setting | What it does |
|---|---|
| Hide every comment | Hides every new comment, on ads and organic posts, until someone on your team unhides it |
| Hide comments on ads | Hides new ad comments until reviewed (Facebook and Instagram). Not used while Hide every comment is on. |
| Hide comments with images | Facebook only. Hides any comment with an image, GIF, or video, without an AI check. |
Comments containing a Keyword Blacklist phrase, or from a user you blocked in the inbox, are hidden too, even when AI Moderation is off.
Turn it off for one post
Open a comment on the post in the inbox, click Post settings in the post preview, and turn on Disable moderation. Brandwise stops auto-hiding comments on that post.
Credits
AI Moderation uses 1 AI credit for each comment it checks. The other rules use 1 credit each time they hide a comment. When your organization runs out of credits, automatic moderation pauses until you have credits again. See How AI credits work.
Why was this comment hidden?
Open the comment in the inbox, click More actions, then View logs. The log shows what happened and when, for example "Comment hidden due to blacklisted phrase" with the phrase. To undo a hide, click Unhide on the comment.
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